Hello,
Couple of issues that I see,
One you have to have a KMS host to activate the server.
two, it's not supported to convert Windows Server EVAL to volume license media, you need to convert it using and OEM or Retail key.
Link to instructions about converting Windows Server Eval to retail or OEM.
https://zcusa.951200.xyz/en-us/windows-server/get-started/upgrade-conversion-options
Darrell