Ad Group Placement Criterion Record - Bulk

Defines an ad group placement criterion that can be uploaded and downloaded in a bulk file.

Placement targeting allows you to define where your potential users are and where you want your ads to show up.

You can download all Ad Group Placement Criterion records in the account by including the DownloadEntity value of AdGroupTargetCriterions in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.

The following Bulk CSV example would add a new ad group placement criterion if a valid Parent Id value is provided.

Type,Status,Id,Parent Id,Target,Bid Adjustment,Name
Format Version,,,,,,6.0
Ad Group Placement Criterion,Active,,parentId,placementId,,

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkAdGroupPlacementCriterion object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

var uploadEntities = new List<BulkEntity>();

// Map properties in the Bulk file to the BulkAdGroupPlacementCriterion
var bulkAdGroupPlacementCriterion = new BulkAdGroupPlacementCriterion
{
    // 'Ad Group' column header in the Bulk file is read-only
    AdGroupName = null,

    // 'Campaign' column header in the Bulk file is read-only
    CampaignName = null,

    // 'Client Id' column header in the Bulk file
    ClientId = "ClientIdGoesHere",

    // Map properties in the Bulk file to the 
    // BiddableAdGroupCriterion object of the Campaign Management service.

    BiddableAdGroupCriterion = new BiddableAdGroupCriterion
    {
        // 'Parent Id' column header in the Bulk file
        AdGroupId = adGroupIdKey,

        Criterion = new PlacementCriterion
        {
            // 'Target' column header in the Bulk file
            PlacementId = placementIdKey
        },

        CriterionBid = new BidMultiplier
        {
            // 'Bid Adjustment' column header in the Bulk file
            Multiplier = 0,
        },

        // 'Id' column header in the Bulk file
        Id = null,

        // 'Status' column header in the Bulk file
        Status = AdGroupCriterionStatus.Active,
    }
};

uploadEntities.Add(bulkAdGroupPlacementCriterion);

var entityUploadParameters = new EntityUploadParameters
{
    Entities = uploadEntities,
    ResponseMode = ResponseMode.ErrorsAndResults,
    ResultFileDirectory = FileDirectory,
    ResultFileName = DownloadFileName,
    OverwriteResultFile = true,
};

var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();

For an Ad Group Placement Criterion record, the following attribute fields are available in the Bulk File Schema.

• Ad Group
• Bid Adjustment
• Campaign
• Client Id
• Id
• Parent Id
• Status
• Target

Ad Group

The name of the ad group where this criterion is applied or removed.

Add: Read-only
Update: Read-only
Delete: Read-only

Bid Adjustment

The percentage amount that you want to adjust the bid for the corresponding Target.

Add: Optional
Update: Optional
Delete: Read-only

Campaign

The name of the campaign that contains the ad group where this criterion is applied or removed.

Add: Read-only
Update: Read-only
Delete: Read-only

Client Id

Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.

Add: Optional
Update: Optional
Delete: Optional

Id

The Microsoft Advertising unique identifier of the criterion.

Add: Read-only
Update: Read-only and Required
Delete: Read-only and Required

Parent Id

The identifier of the ad group where this criterion is applied or removed.

This bulk field maps to the Id field of the Ad Group record.

Add: Read-only and Required. You must either specify an existing ad group identifier, or specify a negative identifier that is equal to the Id field of the parent Ad Group record. This is recommended if you are adding new criterions to a new ad group in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required

Status

Represents the association status between the ad group and the criterion. If the criterion is applied to the ad group, this field's value is Active. To delete the criterion, set the status to Deleted.

Add: Read-only. The status will always be set to Active when you add criterions. If you upload another value e.g., Foo the result file will contain the same value although the criterion is active.
Update: Optional
Delete: Required. The Status must be set to Deleted. To delete a specific gender criterion bid, you must upload the Status, Id, and Parent Id.

Target

The placement that you want to target with the corresponding Bid Adjustment.

Supported values are 12-NTP, 13-productivity, 14-Gaming, 15-MSN.

Add: Required
Update: Required
Delete: Read-only