Geo-detection and redirection for e-commerce sites

Important

This content is archived and is not being updated. For the latest documentation, go to What's new and planned in Dynamics 365 Commerce. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview General availability
Users by admins, makers, or analysts Sep 10, 2021 Nov 5, 2021

Business value

Dynamics 365 Commerce will allow you to provide the most relevant and personalized shopping experience for your e-commerce customers based on their geographic location. You can grow customer engagement and retention when you can provide the products, category hierarchies, pricing, payment methods, product storytelling, and delivery options that are tailored to customers in specific countries and regions.

Feature details

Geo-detection and redirection gives you the ability to detect your customers' geographic location, and use that information to suggest or redirect them to the marketized and localized site that's most appropriate for them in their current location. Geo-detection and redirection consists of the following components and capabilities:

  • Enable location-based services for your e-commerce site: When you enable location-based services site settings, your customers' location (as determined by information from their browser) is used to determine their country or region. That information will be used to offer them the best site URL based on your channel configuration.
  • Declare the countries and regions that your online channels support: You can now associate one or more countries or regions with an online channel in Commerce headquarters. This list of countries and regions is exposed in site builder to use for configuring the e-commerce experience.
  • Associate countries and regions with channels and languages: Every unique channel and language combination can be associated with a country or region that you specify for that channel in Commerce headquarters. The mappings you create are used to select the best URL for customers when they arrive at your site.
  • Display a country picker: When your customers land on a URL that is not intended for the country or region they're in, you can display a site selector experience that lets them select the site for their country or region or continue on to the site they originally requested.
  • Auto-redirect customers: You can choose to automatically redirect customers to the most appropriate site for the location they're in rather than prompting them to choose.
  • Save customer site preference: When your customers select a site, their preferences will be persisted for the customer. It will also be used the next time the customer visits the site to automatically redirect him or her to the customer's desired site. Customers can always change their preferred site through the site picker.

See also

Set up geo detection and redirection (docs)

Create online presence in Dynamics 365 Commerce - Site builder tool (learn)