Export segments to Google Ads (preview)

[This article is prerelease documentation and is subject to change.]

Export segments of unified customer profiles to a Google Ads audience list and use them to advertise on Google Search, Gmail, YouTube, and Google Display Network.

Prerequisites

• A Google Ads account and corresponding administrator credentials.
• A Google Ads customer ID.
• The requirements of the Customer Match Policy are met.
• The requirements of the remarketing list sizes are met.
• Configured segments.
• Unified customer profiles in the exported segments contain fields representing an email address, phone, mobile advertiser ID, third-party user ID, or address.

Known limitations

• Export up 1 million customer profiles per export to Google Ads, which can take up to 30 minutes to complete because of limitations on the provider side.
• Segments only.
• Match in Google Ads can take up to 48 hours.

Set up connection to Google Ads

You must be an administrator in Customer Insights - Data to add a connection.

1. Go to Settings > Connections.

2. Select Add connection and choose Google Ads.

3. Give your connection a recognizable name in the Display name field. The name and the type of the connection describe this connection. We recommend choosing a name that explains the purpose and target of the connection.

4. Choose who can use this connection. By default, it's only administrators. For more information, see Allow contributors to use a connection for exports.

5. Enter your Google Ads customer ID.

6. Review the data privacy and compliance and select I agree.

7. Select Authenticate with Google Ads and provide your Google Ads credentials.

8. Select Add yourself as export user and provide your Dynamics 365 Customer Insights - Data credentials.

9. Select Save to complete the connection.

Configure an export

To configure this export, you must have permission for this connection type.

1. Go to Data > Exports.

2. Select Add export.

3. In the Connection for export field, choose a connection from the Google Ads section. Contact an administrator if no connection is available.

4. Enter a name for the export.

5. Choose whether to use an existing audience or create a new one:

   • To update an existing Google Ads audience, enter your Google Ads audience ID.
   • To create a new audience, leave the Google Audience ID field blank. Customer Insights - Data will automatically create a new audience in your Google Ads account and use the name of the exported segment.

6. In the Data matching section, select one or more data fields to export, and select the field that represents the corresponding data fields in Customer Insights - Data.

   Note

   All personal data is sent as a hashed value to Google.

7. Select the segments you want to export.

8. Select Save.

Saving an export doesn't run the export immediately. The export runs with every scheduled refresh. You can also export data on demand.