2.2.4.36.4 ASCII Display Name
The TAG value for this setting is 0x000B. The LENGTH value for this setting MUST be larger than 4. The DATA field contains the user-readable name, as a NULL terminated ASCII string. Either the ASCII display name or the Unicode display name (as specified in section 2.2.4.36.5) — but not both — SHOULD be part of the binary value.<27>