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Create a referral

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This article explains how to create a referral.

Prerequisites

REST Request

Request syntax

Method Request URI
POST https://api.partner.microsoft.com/v1.0/engagements/referrals

Request headers

Request body

This table describes the Referral properties in the request body for a brand new referral.

Property Type Description
Name string The name of the Referral.
ExternalReferenceID string An external identifier for the referral. For example, your own Dynamics 365 lead or opportunity ID.
Status ReferralStatus An Enum with values that indicate the referral status.
Substatus ReferralSubstatus An Enum with values that indicate the referral substatus.
StatusReason string A descriptive message about the status. For example, explain why the referral was lost.
ReferralType ReferralType Represents the referral type. Required.
Qualification ReferralQualification Represents the quality of the referral.
CustomerProfile CustomerProfile Customer contact information. Required.
Consent Consent Consent flags around sharing information with other organizations and allowing them to contact users.Required.
Details ReferralDetails Customer details, notes, deal value, currency closing date. Required.
Team Member Represents users in the organizations that are involved in the partner engagement.
InviteContext InviteContext Represents more information a user can provide when inviting another organization into the partner engagement.
Target ReferralTarget Represents more information a user can provide when inviting another organization into the partner engagement.
Partner role PartnerRole Required for Services co-sell referrals only
Solution Area SolutionArea The Solution area of the Customer need in the opportunity. Required for Services co-sell referrals only
Solution Play SolutionPlay The Solution play of the Customer need in the opportunity. Required for Services co-sell referrals only

Request example

Important

This sample request describes how to create a Private referral with minimal information required. Notice that the key parameter to make this referral a private deal is consentToShareReferralWithMicrosoftSellers.

POST https://api.partner.microsoft.com/v1.0/engagements/referrals HTTP/1.1
Authorization: Bearer <token>
Host: api.partner.microsoft.com
Content-Type: application/json

 {
	"name": "Contoso Test Deal - [Private]",
	"qualification": "SalesQualified",
	"type": "Independent",
	"customerProfile": {
		"name": "Contoso Customer Inc",
		"address": {
			"addressLine1": "One Microsoft Way",
			"addressLine2": "34",
			"city": "Redmond",
			"state": "WA",
			"postalCode": "98052",
			"country": "US"
		},
		"size": "10to50employees",
		"team": [
			{
				"firstName": "Sue",
				"lastName": "Smith",
				"phoneNumber": "1234567890",
				"email": "sue.smith@contosocustomer.com"
			}
		]
	},
	"consent": {
		"ConsentToToShareInfoWithOthers": true,
		"ConsentToContact": true,
		"ConsentToMicrosoftToContactSpecificPartners": true,
		"consentToShareReferralWithMicrosoftSellers": false
	},
	"details": {
		"notes": "Customer is looking to leverage Dynamics 365 to manage their supply chain. There's also a need to leverage a set of custom apps to enable their business processes.",
		"dealValue": 50000,
		"currency": "USD",
		"closingDateTime": "2024-11-14T00:00:00Z",
		"requirements": {
			"solutions": [
				{
					"type": "Name",
					"id": "SOL-15974-MQF",
					"name": "Contoso-Ale_Test",
					"publisherName": "Contoso_Test",
					"solutionType": "3P"
				}
			],
			"additionalRequirements": {
				"iot": {},
				"attributes": [
					{
						"id": "HaveNotDecided",
						"type": "CustomerMarketplaceIntent"
					}
				]
			}
		}
	},
	"team": [
		{
			"firstName": "John",
			"lastName": "Doe",
			"phoneNumber": "1231231234",
			"email": "john.doe@contoso.com"
		}
	],
	"target": [],
	"mpnId": "<ENTER PARTNER_ID>"
}

REST Response

If successful, this method returns the populated Referral resource in the response body.

Response success and error codes

Each response comes with an HTTP status code that indicates success or failure and more debugging information. Use a network trace tool to read this code, error type, and other parameters. For the full list, see Error Codes.

Response example

{
	"id": "4eb82669-ccf8-4856-86fc-b9ffe116376b",
	"engagementId": "6d72b13d-8584-4bba-a642-6800b8e32330",
	"name": "Contoso Test Deal - [Private]",
	"organizationId": "00aa00aa-bb11-cc22-dd33-44ee44ee44ee",
	"organizationName": "Contoso Pvt Ltd",
	"lastModifiedVia": "4990cffe-04e8-4e8b-808a-1175604b879f",
	"target": [],
	"createdDateTime": "2024-07-27T14:57:00.0952954Z",
	"updatedDateTime": "2024-07-27T14:57:00.0952954Z",
	"status": "Active",
	"substatus": "Accepted",
	"qualification": "SalesQualified",
	"type": "Independent",
	"customerProfile": {
		"name": "Contoso Customer Inc",
		"address": {
			"addressLine1": "One Microsoft Way",
			"addressLine2": "34",
			"city": "Redmond",
			"state": "WA",
			"postalCode": "98052",
			"country": "US"
		},
		"size": "10to50employees",
		"team": [
			{
				"contactPreference": {
					"locale": "en-us",
					"disableNotifications": false
				},
				"firstName": "Sue",
				"lastName": "Smith",
				"phoneNumber": "1234567890",
				"email": "sue.smith@contosocustomer.com",
				"emailValidationStatus": "None",
				"phoneValidationStatus": "None"
			}
		],
		"ids": [],
		"isMatchingComplete": false
	},
	"consent": {
		"consentToToShareInfoWithOthers": true,
		"consentToContact": true,
		"ConsentToMicrosoftToContactSpecificPartners": true,
		"consentToShareReferralWithMicrosoftSellers": false
	},
	"details": {
		"notes": "Customer is looking to leverage Dynamics 365 to manage their supply chain. There's also a need to leverage a set of custom apps to enable their business processes.",
		"dealValue": 50000.0,
		"currency": "USD",
		"closingDateTime": "2024-11-14T00:00:00Z",
		"requirements": {
			"industries": [],
			"products": [],
			"services": [],
			"solutions": [
				{
					"name": "Contoso-Ale_Test",
					"type": "Name",
					"publisherName": "Contoso_Test",
					"solutionType": "3P",
					"id": "SOL-15974-MQF"
				}
			],
			"additionalRequirements": {
				"iot": {
					"azureCertifiedDevice": false,
					"attachServices": false
				},
				"attributes": [
					{
						"type": "CustomerMarketplaceIntent",
						"id": "HaveNotDecided"
					}
				]
			}
		}
	},
	"team": [
		{
			"contactPreference": {
				"locale": "en-us",
				"disableNotifications": false
			},
			"firstName": "John",
			"lastName": "Doe",
			"phoneNumber": "1231231234",
			"email": "john.doe@contoso.com",
			"emailValidationStatus": "None",
			"phoneValidationStatus": "None"
		}
	],
	"inviteContext": {
		"invitedBy": {
			"organizationId": "00aa00aa-bb11-cc22-dd33-44ee44ee44ee",
			"organizationName": "Contoso Pvt Ltd"
		},
		"assistanceRequestCode": "Unknown",
		"invitedMpnId": "<PARTNER_ID>"
	},
	"favorite": false,
	"trackingInfo": {},
	"direction": "Outgoing",
	"mpnId": "<PARTNER_ID>",
	"dealSensitivity": "None",
	"createdVia": "4990cffe-04e8-4e8b-808a-1175604b879f",
	"acceptedDateTime": "2024-07-27T14:56:59.2938209Z",
	"registrationStatus": "None",
	"links": {
		"relatedReferrals": {
			"uri": "https://api.partner.microsoft.com/v1.0/engagments/referrals?$filter=engagementId eq '6d72b13d-8584-4bba-a642-6800b8e32330'",
			"method": "GET"
		},
		"self": {
			"uri": "https://api.partner.microsoft.com/v1.0/engagments/referrals/4eb82669-ccf8-4856-86fc-b9ffe116376b",
			"method": "GET"
		}
	}
}

Create a Co-sell deal or a shared referral

There are two steps to create a Co-sell deal or referral of the Shared referral type:

  1. Create a Partner-led deal visible to Microsoft sellers
  2. Create a Microsoft referral using partner referral details

The following flowchart illustrates these two steps in creating a shared referral.

Flow chart showing a shared referral with two referrals connected through the API.

Step 1: Create a Partner-led deal visible to Microsoft sellers

First, create a Partner-led deal visible to Microsoft sellers using the following request payload.

Important

Note that to make a referral Partner-led, consentToShareReferralWithMicrosoftSellers is supplied as true. An active Private referral can be converted to Partner-led just by updating the referral for this field.

POST https://api.partner.microsoft.com/v1.0/engagements/referrals HTTP/1.1
Authorization: Bearer <token>
Host: api.partner.microsoft.com
Content-Type: application/json

 {
	"name": "Contoso Test Deal - [PartnerLed]",
	"qualification": "SalesQualified",
	"type": "Shared",
	"customerProfile": {
		"name": "Contoso Customer Inc",
		"address": {
			"addressLine1": "One Microsoft Way",
			"addressLine2": "34",
			"city": "Redmond",
			"state": "WA",
			"postalCode": "98052",
			"country": "US"
		},
		"size": "10to50employees",
		"team": [
			{
				"firstName": "Sue",
				"lastName": "Smith",
				"phoneNumber": "1234567890",
				"email": "sue.smith@contosocustomer.com"
			}
		]
	},
	"consent": {
		"ConsentToToShareInfoWithOthers": true,
		"ConsentToContact": true,
		"ConsentToMicrosoftToContactSpecificPartners": true,
		"consentToShareReferralWithMicrosoftSellers": true
	},
	"details": {
		"notes": "Customer is looking to leverage Dynamics 365 to manage their supply chain. There's also a need to leverage a set of custom apps to enable their business processes.",
		"dealValue": 50000,
		"currency": "USD",
		"closingDateTime": "2024-11-14T00:00:00Z",
		"requirements": {
			"solutions": [
				{
					"type": "Name",
					"id": "SOL-15974-MQF",
					"name": "Contoso-Ale_Test",
					"publisherName": "Contoso_Test",
					"solutionType": "3P"
				}
			],
			"additionalRequirements": {
				"iot": {},
				"attributes": [
					{
						"id": "HaveNotDecided",
						"type": "CustomerMarketplaceIntent"
					}
				]
			}
		}
	},
	"team": [
		{
			"firstName": "John",
			"lastName": "Doe",
			"phoneNumber": "1231231234",
			"email": "john.doe@contoso.com"
		}
	],
	"target": [],
	"mpnId": "<ENTER PARTNER_ID>"
}

ReferralTarget represents additional information a partner can provide when inviting other organizations into the engagement. To specify 'target' in a referral for type SolutionProfile, here's a sample value for reference:

"target": [
        {
            "type": "SolutionProfile",
            "id": "SOL-ABC-DEF"
        }
    ]

Note

The field type provided as Independent or Shared in the request input is just an indicative value and it does not impact the deal type. The actual value in assigned within API based on other parameters like consent and inviteContext.

Step 2: Create a Microsoft referral using partner referral details

Then, create the Microsoft referral via another API call and link it to the Partner referral using the Engagement ID field returned from Step 1.

POST https://api.partner.microsoft.com/v1.0/engagements/referrals HTTP/1.1
Authorization: Bearer <token>
Host: api.partner.microsoft.com
Content-Type: application/json

{
    "engagementId": "<ENGAGEMENT_ID (FROM PARTNER REFERRAL)>",
    "organizationId": "msft",
    "organizationName": "Microsoft",
    "name": "Contoso Test Deal",
    "type": "Shared",
    "qualification": "SalesQualified",
    "customerProfile": {
		"name": "Contoso Customer Inc",
		"address": {
			"addressLine1": "One Microsoft Way",
			"addressLine2": "34",
			"city": "Redmond",
			"state": "WA",
			"postalCode": "98052",
			"country": "US"
		},
		"size": "10to50employees",
		"team": [
			{
				"firstName": "Sue",
				"lastName": "Smith",
				"phoneNumber": "1234567890",
				"email": "sue.smith@contosocustomer.com",
				"emailValidationStatus": "None",
				"phoneValidationStatus": "None"
			}
		],
		"isMatchingComplete": false
	},
    "consent": {
        "consentToToShareInfoWithOthers": true,
        "consentToContact": true,
        "ConsentToMicrosoftToContactSpecificPartners": true,
        "consentToShareReferralWithMicrosoftSellers": true
    },
    "details": {
        "notes": "Test notes to Microsoft.",
        "dealValue": 50000.0,
	"currency": "USD",
        "closingDateTime": "2024-11-14T00:00:00Z"
    },
    "team": [],
    "inviteContext": {
        "notes": "Proof of concept / Demo , Test notes to Microsoft.",
        "invitedBy": {
            "organizationId": "<ORGANIZATION_ID (FROM PARTNER REFERRAL)>",
            "organizationName": "<ORGANIZATION_NAME (FROM PARTNER REFERRAL)>"
        },
        "assistanceRequestCode": "ProofOfConceptOrDemo"
    },
    "target": []
}

To specify ReferralTarget for a Microsoft referral, here's a sample value for reference:

"target": [
        {
            "type": "BusinessProfileLocation",
            "id": "msft"
        }
    ]

Create Services Co-sell opportunity

  1. To create a Services Co-sell opportunity, PartnerRole, SolutionArea, and SolutionPlay must be provided in details > requirements > additionalRequirements.
  2. Solution details are optional in Services Co-sell opportunities.
"details": {
		"dealValue": 123456,
		"currency": "USD",
		"closingDateTime": "2025-01-21T18:30:00.000Z",
		"notes": "Test Notes",
		"requirements": {
			"solutions": [],
			"additionalRequirements": {
				"attributes": [
					{
						"id": "Adoption and change management",
						"type": "PartnerRole"
					},
					{
						"id": "Data and AI",
						"type": "SolutionArea"
					},
					{
						"id": "Enable Unified Data Governance",
						"type": "SolutionPlay"
					}
				]
			}
		}
	}

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