ISV-to-customer private offers

Private offers allow publishers and customers to transact one or more products in Azure Marketplace by creating time-bound pricing with customized terms. This article explains the requirements and steps for a publisher to create a private offer for a customer in Azure Marketplace. Private offers aren't yet available in Microsoft AppSource.

This is what the private offer experience looks like from the Independent Software Vendor (ISV) publisher's perspective:

This is what the private offer experience looks like from the customer's perspective:

Benefits of private offers

Private offers provide new deal-making capabilities to the marketplace that can't be achieved with private plans.

• Time-bound discount: Specify a start/end date for the discounted price. When the private offer ends, customers fall back to the publicly listed price.
• Custom terms and contract upload: Extend unique terms to each customer privately. By accepting your offer, the customer is accepting your terms. Attaching a PDF of your contract to the private offer is easy; no more plain text or amending the Microsoft Standard Contract.
• Send by email: Rather than coaching customers on where to find their offer in the Azure portal, email customers a link directly to their private offer. Save time by sending this email to anyone in the customer's company responsible for accepting the offer.
• Deals expire: Add urgency to the sales process by specifying the date by which the customer must accept the offer or it expires.
• Faster arrival: Private offers are available for purchase within 15 minutes (private plans take up to 48 hours to arrive).
• Bundle discounts: Select multiple products/plans to receive a discount; customers can accept the private offer for all of them at once.
• Target a company: Private offers are sent to an organization, not a tenant.

Supported offer types

Private offers can be created for all transactable marketplace offer types: SaaS, Professional Services, Azure Virtual Machines, Azure Containers, and Azure Applications. The commercial marketplace does not support the sale of hardware by policy, nor does it support offers in Microsoft Appsource.

Private offers dashboard

Create and manage private offers from the Private offers dashboard in Partner Center's left-nav menu of the Marketplace offers workspace in Partner Center. For for detail about the capabilities, see Manage ISV-to-customer private offers. This dashboard has three tabs:

• Customers: Create a private offer for a customer in Azure Marketplace. This opens the Customers private offer dashboard, which lets you:

  • Create new private offers
  • View the status of all your private offers
  • Clone existing private offers
  • Upgrade private offers
  • Withdraw private offers
  • Delete private offers
  • View the purchase status of the products in a private offer

• CSP Partners: Create a private offer for a CSP partner. See ISV to CSP partner private offers.

• Multiparty: Create a private offer that includes a channel partner and is transacted through Azure Marketplace. See multiparty private offers.

• The Customers tab looks like this:

Watch video tutorials

For more information, see the following Video tutorials:

• Private Offer Overview of ISV-to-customer Offers
• ISV-to-customer Private Offer Creation
• ISV-to-customer Private Offer Acceptance
• ISV-to-customer Private Offer Purchase Experience

Related content

• Manage ISV-to-customer private offers
• Frequently asked questions about configuring ISV-to-customer private offers