Exercise: Create branding material
You already generated almost everything you need to bring this idea to life. Now use Copilot to create some basic branding for this destination.
Now you create:
- a catchy name for your destination.
- a short description that captures its essence.
Ideate with Copilot
Ask Copilot to suggest some catchy names for your destination, and a short tagline.
Tip
Give details to get a better result. Should the name be a pun? Should it include a cultural reference? Should it evoke a certain feeling? Expand the suggested prompt and add your own details.
Steps:
- Copy the following prompt and edit as needed.
- Paste the prompt into the chat.
- Review the response, and iterate as needed until you're happy with the output.
Sample prompt:
Okay. Now given everything we have worked on around this new
destination we created, its time to come up with some branding
for it. Can you suggest a few options for a catchy name for
this destination along with a short one sentence tagline?
Sample response:
Alright! Here are a few catchy names for your new destination, each with its own zingy tagline:
The Treehouse: A simple and catchy name that reflects the location and style of the destination.
The Hideaway: A mysterious and intriguing name that suggests a secret and exclusive place to escape and relax.
The Branch: A clever and playful name that refers to both the physical structure of the destination and the idea of branching out and trying something new.
That should capture the essence of a hidden forest escape!
Write copy with Copilot
After you select a name and a tagline, it's time to write a short description that really sells this place to others. Ask Copilot to help you create this description.
Steps:
- Copy the following sample prompt and edit as needed.
- Paste the prompt into the chat.
- Review the response, and iterate as needed until you're happy with the output.
Sample prompt:
Can you create a three sentence description in the tone of
a travel publication that really captures the essence of
this destination for potential visitors?
Sample response:
If you are looking for a unique and creative place to enjoy a drink and a bite in the woods, look no further than The Branch. This cozy restaurant is located high above the ground and built into the branches of a tree, offering you a stunning view of the forest and the sky. The Branch is more than just a bar, it’s an experience that combines nature and art, where you can sip on signature drinks, listen to live music, and explore the hidden features of this amazing destination.
Tip
Pull it all together. You now have everything you need to describe your idea and destination. You can copy your AI-generated content into another format, such as a Microsoft PowerPoint presentation, to further refine and share with others.
Key takeaways and further exploration
Key takeaways from this unit:
- Summarization is powerful. Content can be summarized or reduced to different content lengths.
Explore ways to refine your prompts and destination:
- Try to create a logo to complete your brand identity. Be specific in style and it should reflect the theme. For example, logos are often illustrated and not photo realistic.
- Provide more directions to get better results. For example, provide ideas to assist with naming.