Develop sales from lead to cash

  • 2 minutes

Your sales process begins with a lead—someone who is interested in the products or services you provide. Your leads might be automatically generated, or they might come from other sources, such as:

  • Website opt-in pages

  • Email queries

  • Business cards gathered at tradeshows

As you work and nurture those leads, they start to move through your organization's sales process. A typical process of sales from start to end resembles this image:

Diagram showing a typical process of sales from start to end.

For more information on developing sales from lead-to-cash, see Develop sales from lead-to-cash process in Dynamics 365 Sales Professional.