Roles in Viva Amplify

You can make sure that everyone in your organization has the right permissions by familiarizing yourself with admin and user roles in Viva Amplify.

Admin roles

Users with both the SharePoint Admin role and Microsoft 365 Groups Admin role can configure the Viva Amplify experience for their end users from within the Viva Amplify admin experience.

The following roles and permissions are required to set up Viva Amplify.

Admin role Permissions
SharePoint admin Users with this role have global permissions within Microsoft SharePoint Online, when the service is present, and the ability to create and manage all Microsoft 365 groups, manage support tickets, and monitor service health.
Microsoft 365 Groups admin Users in this role can create and manage groups and their settings, including naming and expiration policies. It's important to understand that assigning a user to this role gives them the ability to manage all groups in the organization across various workloads including Viva Amplify campaigns, Teams, SharePoint, and Outlook. Users with this permission can also manage the various groups settings across some admin portals including the Microsoft 365 admin center, Azure portal, Teams admin center, and SharePoint admin center.

Learn more about Microsoft 365 roles.

User roles

User roles are assigned by the campaign creator in Viva Amplify.

Campaign role Description Permission Manage campaign members
Owner These users oversee and manage the entire campaign. Only owners can manage campaign settings. Full control Only owners can manage all campaign members and update all roles.
Approver These users approve campaign publications. They can edit and approve Amplify content, list items, and documents. Approvers can manage other approvers as needed.
Editor These users create and edit campaign publications. They can manage lists and edit campaign materials. Editors can view campaign members.