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Get app conversions by channel

  • Article

Use this method in the Microsoft Store analytics API to get aggregate conversions by channel for an application during a given date range and other optional filters.

  • A conversion means that a customer (signed in with a Microsoft account) has newly obtained a license to your app (whether you charged money or you've offered it for free).
  • The channel is the method in which a customer arrived at your app's listing page (for example, via the Store or a custom app promotion campaign).

This information is also available in the Acquisitions report in Partner Center.

Prerequisites

To use this method, you need to first do the following:

  • If you have not done so already, complete all the prerequisites for the Microsoft Store analytics API.
  • Obtain an Azure AD access token to use in the request header for this method. After you obtain an access token, you have 60 minutes to use it before it expires. After the token expires, you can obtain a new one.

Request

Request syntax

Method Request URI
GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/appchannelconversions

Request header

Header Type Description
Authorization string Required. The Azure AD access token in the form Bearer <token>.

Request parameters

Parameter Type Description Required
applicationId string The Store ID of the app for which you want to retrieve conversion data. An example Store ID is 9WZDNCRFJ3Q8. Yes
startDate date The start date in the date range of conversion data to retrieve. The default is 1/1/2016. No
endDate date The end date in the date range of conversion data to retrieve. The default is the current date. No
top int The number of rows of data to return in the request. The maximum value and the default value if not specified is 10000. If there are more rows in the query, the response body includes a next link that you can use to request the next page of data. No
skip int The number of rows to skip in the query. Use this parameter to page through large data sets. For example, top=10000 and skip=0 retrieves the first 10000 rows of data, top=10000 and skip=10000 retrieves the next 10000 rows of data, and so on. No
filter string One or more statements that filter the response body. Each statement can use the eq or ne operators, and statements can be combined using and or or. You can specify the following strings in the filter statements. For descriptions, see the conversion values section in this article.
  • applicationName
  • appType
  • customCampaignId
  • referrerUriDomain
  • channelType
  • storeClient
  • deviceType
  • market

Here is an example filter parameter: filter=deviceType eq 'PC'.

 No
aggregationLevel string Specifies the time range for which to retrieve aggregate data. Can be one of the following strings: day, week, or month. If unspecified, the default is day. No
orderby string A statement that orders the result data values for each conversion. The syntax is orderby=field [order],field [order],.... The field parameter can be one of the following strings:
  • date
  • applicationName
  • appType
  • customCampaignId
  • referrerUriDomain
  • channelType
  • storeClient
  • deviceType
  • market

The order parameter is optional, and can be asc or desc to specify ascending or descending order for each field. The default is asc.

Here is an example orderby string: orderby=date,market

 No
groupby string A statement that applies data aggregation only to the specified fields. You can specify the following fields:
  • date
  • applicationName
  • appType
  • customCampaignId
  • referrerUriDomain
  • channelType
  • storeClient
  • deviceType
  • market

The returned data rows will contain the fields specified in the groupby parameter as well as the following:

  • date
  • applicationId
  • conversionCount
  • clickCount

The groupby parameter can be used with the aggregationLevel parameter. For example: groupby=ageGroup,market&aggregationLevel=week

 No

Request example

The following example demonstrates several requests for getting app conversion data. Replace the applicationId value with the Store ID for your app.

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/appchannelconversions?applicationId=9NBLGGGZ5QDR&startDate=1/1/2017&endDate=2/1/2017&top=10&skip=0  HTTP/1.1
Authorization: Bearer <your access token>

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/appchannelconversions?applicationId=9NBLGGGZ5QDR&startDate=1/1/2017&endDate=4/31/2017&skip=0&filter=market eq 'US'  HTTP/1.1
Authorization: Bearer <your access token>

Response

Response body

Value Type Description
Value array An array of objects that contain aggregate conversion data for the app. For more information about the data in each object, see the conversion values section below.
@nextLink string If there are additional pages of data, this string contains a URI that you can use to request the next page of data. For example, this value is returned if the top parameter of the request is set to 10 but there are more than 10 rows of conversion data for the query.
TotalCount int The total number of rows in the data result for the query.

Conversion values

Objects in the Value array contain the following values.

Value Type Description
date string The first date in the date range for the conversion data. If the request specified a single day, this value is that date. If the request specified a week, month, or other date range, this value is the first date in that date range.
applicationId string The Store ID of the app for which you are retrieving conversion data.
applicationName string The display name of the app for which you are retrieving conversion data.
appType string The type of the product for which you are retrieving conversion data. For this method, the only supported value is App.
customCampaignId string The ID string for a custom app promotion campaign that is associated with the app.
referrerUriDomain string Specifies the domain where the app listing with the custom app promotion campaign ID was activated.
channelType string One of the following strings that specifies the channel for the conversion:
  • CustomCampaignId
  • Store Traffic
  • Other
storeClient string The version of the Store where the conversion occurred. Currently, the only supported value is SFC.
deviceType string One of the following strings:
  • PC
  • Phone
  • Console-Xbox One
  • Console-Xbox Series X
  • IoT
  • Holographic
  • Unknown
market string The ISO 3166 country code of the market where the conversion occurred.
clickCount number The number of customer clicks on your app listing link.
conversionCount number The number of customer conversions.

Request and Response example

The following code snippets demonstrates some example request and JSON response body for those request.

Sample Request

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/appchannelconversions?applicationId=9NBLGGGZ5QDR&startDate=06/23/2022&endDate=07/21/2022&top=10&skip=0
HTTP/1.1
Authorization: Bearer <your access token>

Sample Response

{
    "Value": [
        {
            "applicationId": "9NBLGGGZ5QDR",
            "clickCount": 3089,
            "conversionCount": 14
        }
    ],
    "@nextLink": "",
    "TotalCount": 1
}

Sample Request

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/appchannelconversions?applicationId=9NBLGGGZ5QDR&startDate=06/19/2022&endDate=07/21/2022&skip=0&groupby=date,applicationName,customCampaignId,referrerUriDomain,channelType,storeClient,deviceType,market&filter=market eq 'US'
HTTP/1.1
Authorization: Bearer <your access token>

Sample Response

{
    "Value": [
        {
            "date": "2022-06-19",
            "applicationId": "9NBLGGGZ5QDR",
            "applicationName": "Contoso Demo",
            "customCampaignId": "",
            "referrerUriDomain": "Universal Client Store",
            "channelType": "Store Traffic",
            "storeClient": "SFC",
            "deviceType": "PC",
            "market": "US",
            "clickCount": 13,
            "conversionCount": 0
        },
        {
            "date": "2022-06-20",
            "applicationId": "9NBLGGGZ5QDR",
            "applicationName": "Contoso Demo",
            "customCampaignId": "",
            "referrerUriDomain": "Universal Client Store",
            "channelType": "Store Traffic",
            "storeClient": "SFC",
            "deviceType": "PC",
            "market": "US",
            "clickCount": 6,
            "conversionCount": 0
        },
        {
            "date": "2022-06-21",
            "applicationId": "9NBLGGGZ5QDR",
            "applicationName": "Contoso Demo",
            "customCampaignId": "",
            "referrerUriDomain": "Universal Client Store",
            "channelType": "Store Traffic",
            "storeClient": "SFC",
            "deviceType": "PC",
            "market": "US",
            "clickCount": 4,
            "conversionCount": 0
        },
        {
            "date": "2022-06-22",
            "applicationId": "9NBLGGGZ5QDR",
            "applicationName": "Contoso Demo",
            "customCampaignId": "",
            "referrerUriDomain": "Universal Client Store",
            "channelType": "Store Traffic",
            "storeClient": "SFC",
            "deviceType": "PC",
            "market": "US",
            "clickCount": 4,
            "conversionCount": 0
        },
    ],
    "@nextLink": "",
    "TotalCount": 4
}