Microsoft Curate - Curator Segment Performance report
Important
This report is only available to curators.
The Curator Segment Performance Report provides curators insights into how their targeted segments are contributing to the overall performance of their curated deals. The report provides data on all targeted segments (includes and excludes) that contributed towards transacted impressions. For curators, this includes all curated deal activity.
Time frame
All dates and times are given in UTC.
Time ranges
Time ranges define the time period of the data extracted for the report. The following is a complete list of time ranges available for reports.
However, all time ranges are not available for every report.
- Custom
- Current Hour
- Last Available Day
- Last Hour
- Today
- Last 24 Hours
- Last 48 Hours
- Yesterday
- Last 2 Days
- Last 7 Days
- Last 7 Available Days
- Last 14 Days
- Last 14 Available Days
- Last 30 Days
- Last 30 Available Days
- Last Month
- Last 100 Days
- Last 365 Days
- Quarter to Date
- Month to Date
- Month to Yesterday
- Lifetime
Intervals
Intervals determine how your data is grouped together into rows in the report response. The following is a complete list of intervals available for reports. However, all intervals are not available for every report.
- Hourly: Data is grouped into rows by the hour.
- Daily: Data is grouped into rows by the day.
- Monthly: Data is grouped into rows by the month.
- Cumulative: Data is grouped together in one figure, covering the entire selected time range.
Dimensions
Important
The Filter? column shows whether a dimension can be used as a filter as well as being used to group by.
| Column | Filter? | Description |
|---|---|---|
| Curated Deal | Yes | Curated deal name/ID. |
| Curated Deal Line Item | Yes | Line item name/ID of the curator member object that owns the deal line item associated with the curated deal. |
| Targeting Type | Yes | Whether the segment contributed to the line item targeting by being included or excluded. Possible values: Inclusion or Exclusion. |
| Segment | Yes | The unique identifier of a segment that targeted the impression. Note: Curators running this report will only see segments that they assign to their deal line item objects. For example, a curator pulling this report will not see segments tied to a third-party seller deal that they are buying. |
| Segment Owner | Yes | The unique identifier of the segment owner that owns the targeted segment(s). |
| Bidder | Yes | Name/ID of the bidder who bought on the transaction. |
| Buyer | Yes | Member name/ID of the buyer who bought on the transaction. |
| Seller | Yes | Member name/ID of the seller where the curated transaction served on. |
| Supply Strategy | Yes | Distinguishes between the different supply channels used to source impressions for the curator. Note: Only "Open Exchange" and "Deals" are currently relevant for the curator. |
| Media Type | Yes | The media type associated with the creative that served on this impression. |
| Supply Type | Yes | The supply type of the ad that was rendered. Possible values: "web", "mobile_web", or "mobile_app". |
| Device Type | Yes | The device type associated with the creative that served on this impression. |
| Country Code | Yes | The country code of the country that the ad was rendered in (e.g., "US", "FR", "UK", etc.). |
| Country Name | Yes | The name of the country that the ad was rendered in (e.g., "United States", "France", "United Kingdom", etc.). |
Metrics
Note
When values of a metric are displayed as percentages in the UI, they will be displayed as decimals when you export the report.
| Column | Description |
|---|---|
| Targeted Impressions | The number of transacted impressions that the segment targeted. |
| Targeted View Measured Impressions | The number of transacted impressions that Microsoft Advertising measured viewability on that the segment targeted. |
| Targeted Viewable Impressions | The number of viewed impressions that the segment targeted. |
| Targeted Curator Revenue | The amount of revenue generated by transacted impressions targeted by the segment. |
| Targeted Curator Revenue eCPM | The amount of revenue, reported as an eCPM, generated by transacted impressions targeted by the segment. |
| Targeted Curator Media Cost | The amount of media cost generated by transacted impressions targeted by the segment. |
| Targeted Curator Media Cost eCPM | The amount of media cost, reported as an eCPM, generated by transacted impressions targeted by the segment. |
Run your report
Follow these steps to run your report.
Select Reporting from the appropriate top menu (depending on how your account has been configured).
- Or, from the Publishers top menu, select Prebid Server Premium > Analytics > Prebid Server Analytics.
Select the relevant report from the list. The Report screen shows the available filters, dimensions, and delivery options for the report. The selections you make here will determine what report data is delivered to you, and how.
Important
For an explanation of how grouping and filtering work, see Dimensions, Metrics, Filtering, and Grouping.
Select the relevant filters to limit the data displayed to just the information you want. For example, rather than running a report that shows impressions for all inventory sources, you may want to list results for just a select few. When you select a filter (by selecting Edit), a selection panel appears. Select items in the Available list (left), then select Add to include them in the Chosen list (right).
Group by Dimension. Grouping allows you to display rows of data in the order you prefer.
Warning
The more dimensions you group by, the larger the data set that is returned. Larger data sets can take substantially longer to process. Be sure to group using only the dimensions you need.
Choose a delivery option. Once you've selected your filters and grouped by your chosen dimensions, you need to choose a delivery method. Available delivery methods include:
Run now, show results in screen: For smaller amounts of data, you may want to view the report as soon as possible in your browser. You can download the report in XLSX, CSV, Excel/TSV and JSON format. However, there is a limit of 100,000 rows per report when downloading as XLSX and Excel file.
Run in background, notify me when results are ready to view: A popup notification will let you know when the report is ready to view or download.
Tip
The maximum size of the report that can be downloaded from the UI is 100 MB. Also, there is a limit of 100,000 rows per report when downloading as XLSX and Excel file. If the size of the report is more than that, you can try to download it using the API for that reporting service (The limit here is 10 million rows).
Export, send results via email: Run the report in the background and email the results to one or more email addresses.
Save as report template: Save your selected report settings so that you can run this report again in the future. You can name this template using the text entry field under Name this report (its checkbox is auto-selected when you choose this option). A saved report can be rerun from the Your Reports screen.
Add to scheduled reports: Run this report automatically at specified times and have it sent to one or more email addresses.
Name this report: Give this report with its current settings a name for future reference.
Select Run report to send your report request.