Impression Funnel: Seller deals
Note
This functionality currently is in Open Beta. It is still under development and may be subject to change without notice. Contact your Microsoft Advertising Account Representative to get enabled.
The Impression Funnel panel on the Troubleshooting tab enables you to view the metrics of a curated deal as a whole and assess its overall performance.
The Impression Funnel: Seller Deals panel contains a table that allows you to see the curated deal’s impression funnel and metrics broken out for each seller deal, it sources inventory from. The panel will appear if the curated deal's Supply Stratergy is configured to source inventory from seller deals. If you frequently source inventory from seller deals, this table enables you to effectively troubleshoot and resolve issues. For example, if your curated deal is experiencing low delivery, you can use the table to check a few possible causes:
- Seller deals with the lowest imps matched: To check if the deals are contributing to fewer matched imps than you would expect.
- Seller deals with the lowest bid rates: To check if the buyer's targeting is restricting the seller deals on which they bid.
- Seller deals with the lowest win rates: To check if an issue is preventing the buyer from winning impressions effectively through a seller deal.
Impression Funnel: Seller deals
Time
You can select Last Hour, Last 24 Hours, and Last 7 Days from the Time Period drop-down menu. This allows you to see metrics over different periods and how they've changed during that period.
Columns
The Impression Funnel: Seller Deals table includes the following columns:
- Deal: The name and ID of the seller deal contributing to this curated deal.
- Seller Member: The name and ID of the member who owns the seller deal.
- Revenue: The seller revenue in USD this curated deal has generated for the seller deal.
- Imps Matched: The number of imps matched generated by this curated deal as a result of the specific seller deal.
- Bid Requests: The number of bid requests generated by this curated deal as a result of the specific seller deal.
- Bids: The number of bids received by this curated deal for a bid request that was generated as a result of the specific seller deal.
- Wins: The number of bids submitted against this curated deal that have won an auction for the specific seller deal.
- Renders: The number of times a creative has appeared after winning an auction for the specific seller deal.
- Ineligible Bids: The number of ineligible bids received by this curated deal for a bid request that was generated as a result of the specific seller deal.
Values
The Impression Funnel: Seller Deals columns can include up to three different kinds of values.
You can hover over a column header and select the ellipsies button. From the Sort pop-up window you can choose the appropriate values to sort the columns.
| Type of value | Description | Example |
|---|---|---|
| Amount | This is the middle value in the cell and explains the amount for this metric. | In the Bid Requests column, this value describes the number of bid requests. Select the ellipsies > Bid Request button to sort the column by this value. |
| Impression funnel change | This is the top value in the cell and explains how this metric has changed compared to the previous step in the funnel. This value is available for the metrics: - Bid Requests - Bids - Wins - Renders |
In the Bid Requests column, this value describes bid requests as a proportion of imps matched. Select the ellipsies > Bid Request Rate button to sort the column by this value. |
| Relative change as a percentage | This is the bottom value in the cell and explains how this metric has changed over time. This value updates according to the selected time period. The value appears in red, if the percentage chnage is less than 3% and green, if it is greater than +3%. |
In the Bid Requests column when Last Hour is selected, this value describes the percentage change in the number of bid requests that occurred in the last hour versus the preceding hour. Select the ellipsies > Relative Change button to sort the column by this value. |
| Relative change as an amount | This is the bottom value in the cell and explains how this metrics has changed over time. This value updates according to the selected time period. |
In the Bid Requests column when Last Hour is selected, this value describes change in the number of bid requests which occurred in the last hour versus the preceding hour. Select the ellipsies > Total Change button to sort the column by this value. |
Note
To download the data from the table, you can navigate to the Troubleshooting Reports panel.
- Select the Troubleshooting Reports panel.
- From the Report Type field, select Deal Metrics Report. Then select Seller Deal from the Breakout Deal Metrics By field and select Run Report to generate the report.
- Select Export to CSV, to download the report in CSV format.