Data marketplace overview
Buyers on the Xandr platform often use third-party data made available by our data providers to target particular audience or inventory in their campaigns. Xandr supports the clearing of fees and charges associated with the purchase of third-party data so that you can avoid having to invoice individual buyers for these changes. Instead, Xandr can directly invoice these buyers for those fees on your behalf.
Note
Only data providers who have executed the Xandr Data Provider agreement with Xandr and have provided pricing are eligible to have the fees cleared by Xandr.
Participation
- Sign the Xandr Data Provider agreement. To obtain a copy of this contract, please contact your account representative.
- If you are a new data provider, integrate with Xandr as an audience data provider or as a real time data provider.
- Create the segments that you want to make available to buyers. For details, see Creating and Managing Segments.
- Create a rate card using the taxonomy template consistent with the terms of the Xandr Data Provider agreement. Once completed, email it to your Xandr point of contact.
- Once your completed taxonomy template is received by the Xandr Data Marketplace team, someone from that team will assist you in setting pricing for your segments.
Important operational items
- Assigning prices to your segments - Segment Billing Category Service
- Working with Syndicated and Custom segments - Managing Public and Private (Custom) Segments
- Understanding the Buyer UI and Workflow - Data Buyer Workflow Overview
- Cost calculation and supported pricing methods - Data Cost Calculation Mechanics
- Validate all active buyers who have activated clearing within the Data Marketplace and have access to your data - Data Buyer Provider Service
Reporting
Reporting is currently available exclusively through our APIs. For an in-depth look at available reporting, see Data Usage Report for Data Providers.
Payment
- All payments are based on Xandr as the system of record.
- In order to receive prompt payment for the fees we are clearing on your behalf, be sure you have provided your banking details when signing your contract with Xandr.
Note
To notify Xandr of any changes in your banking information or payment entity, visit our Customer Support Portal and navigate to the Client Finance section to submit a ticket.
Support
For support issues, submit your issues in our Customer Support Portal.
Price changes, taxonomy changes and segment removal
Submit all Taxonomy or price change requests through the Customer Support Portal. We provide up to 45 days notice to all buyers before a price change goes into effect.