Activate Nielsen Sales Impact for a line item
At $0.55 CPM for served impressions, you can activate Nielsen Catalina Solutions' (NCS) Sales Impact measurement for your augmented line item. Sales Impact lets you analyze your line item's performance in influencing offline purchases among your target audience.
Go to the Measurement section.
Enable Sales Impact.
Note
Only impressions with an associated user ID will incur a $0.55 CPM. Impressions without an ID aren't measurable and thus don't incur a fee.
Designate a Report On level for generated sales attribution reports:
Option Description Line Item Level Generates sales attribution reports showing data for your line item Split Level Generates sales attribution reports showing data for your line item's splits Search for and select a Product Group.
Product Group searches are used to narrow down what Category, Brand, or Product you want to measure your Sales Impact performance against. Product High is synonymous with a product line (example: Coca-Cola beverages), and Product Low is synonymous with a product line's specific product (example: Diet Coke or Diet Cherry Coke).
Tip
If you want to measure a Category as a whole, select the row in which only the Category is displayed. If you want to measure a Brand, select the row in which only the Brand is displayed. Follow the same pattern for a Product High and Product Low.
Select a Report Request Frequency option:
Report Request Frequency determines when you'll start receiving Sales Impact data reports for your line item and how often new reports will be made. Data shown in the reports is based on your Report On selection in Step 4.
- Weekly: You'll receive a weekly data report on Tuesdays until the line item is completed.
- Once Per Flight: You'll receive a data report at the end of each flight.
Select a Report Range option:
Report Range determines how much line item data is shown in each generated report (based on your Step 6 selection). Data shown in the reports is based on your Report On selection in Step 4.
Lifetime: Reports will show cumulative data starting from a flight's start date and ending two days before a report's request date (request dates are always on Tuesdays). For example, a report requested (generated) every Tuesday would show Sunday as the end date for its reported data.
Tip
Choose this option if you want to analyze your line item's cumulative performance in every report.
Seven Days: Reports will show data from a seven-day time span that ends two days before a report's request date (request dates are always on Tuesdays). For example, a report generated every Tuesday would show Sunday as the end date for its reported data.
Tip
Choose this option if you want to analyze how your line item's Sales Impact performance is changing from week to week.