Microsoft Invest - Guaranteed Outcomes
With Guaranteed Outcomes, buyers can achieve maximum reach while paying for media in a way that makes sense for their business, and sellers benefit from increased demand in the auction without having to manage the risk of impressions that don’t achieve the buyer’s desired outcome. Guaranteed Outcomes is a feature of the Microsoft Advertising Exchange, designed to reduce friction in the programmatic marketplace by enabling buyers to purchase 100% of their media with the assurance that it will be viewed completely.
Guaranteed Outcomes includes the following features:
| Feature | Media Type | Bid On | Description |
|---|---|---|---|
| Guaranteed Views | Video, display, and mobile | vCPM | The buyer pays media costs only for viewable impressions |
| Guaranteed Completes | Video | CPCV | The buyer pays media costs only for video ads that reach 100% of their runtime |
In this section
- How Guaranteed Outcomes Work
- Guaranteed Outcomes Auction Mechanics
- Understanding Payment Conversion Rates
- Guaranteed Outcomes Results Over Time (Examples)
- Supported Viewability Standards for Guaranteed Outcomes
- Supported Video Completion Standards
- Configuring a Line Item to Buy Guaranteed Outcomes
- Reporting on Guaranteed Outcomes
- Understanding Viewability Rates for Guaranteed Views
- Understanding Billing and Costs for Guaranteed Outcomes
- Analyzing CTR and Conversion Rate for Guaranteed Outcomes
- Using a Viewability Rate Target for Guaranteed Views
- Monthly Prediction Variability Data