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October 25, 2022: New data provider in data marketplace

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Verity, GumGum's Contextual Intelligence Solution for Brand Safety and Contextual Data is now live in the Data Marketplace (with ID 13083). To add GumGum as a data provider in the Microsoft Invest UI, go to Manage Data Providers in the Data Marketplace, add GumGum and select Save. As a buyer, you may now use GumGum segments and they will be cleared through Microsoft Advertising.

For more information, see Data Marketplace Overview.