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Microsoft Invest - Use segment targeting with a split

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You can target splits based on segment presence/absence, age, or value.

Note

A segment value of zero (0) is supported.

  1. In the Splits table, select the pencil icon in the Segment column for the corresponding split.

    If you don't see the Segment column in Splits table, select the Segments checkbox from the Audience section within the Select Targeting menu.

    The Edit Split pane opens with the Targeting tab selected by default.

  2. In the Segments section, select and or leave or selected.

  3. Enter the segment ID in the search field, or select a segment from the menu that appears.

  4. Select include Screenshot of Include indicator. or exclude Screenshot of Exclude indicator. .

  5. Select outside the search field to exit the segment grouping.

  6. Select the pencil icon to edit the segment's presence/absence, age, or value.

  7. Select Add Another Group to add another segment grouping.

  8. To change the relationship between segment groups, select outside the group and select and or or.

    Note

    If splits belong to a retargeting line item, at least one retargeting segment (a segment not in the Data Marketplace) must be targeted at the line item level as well as the split level.