Explore trader home

Article
03/02/2024

Important

Trader Home is currently available to a limited set of clients.

Trader Home displays a card for every insertion order that you have added to your Trader Home page, showing you essential metrics about the insertion order. The cards also provide quick access to insertion order details, as well as its child line items.

Getting to trader home

Trader Home displays when you log in. To reach the Trader Home page after you've navigated to other locations, click the logo in the top left corner.

Viewing your trader home totals

Trader Home provides totals that offer quick insights into your overall impact.

These statistics include:

Total Budget: Sum of your insertion order lifetime budgets in Trader Home.
Yesterday Spend: Total amount of money you spent yesterday (between 00:00:00 to 23:59:59 UTC).

Important

Totals display in the member's default currency.

Viewing insertion order details

To view advanced details about an insertion order, click the insertion order's name. See View Insertion Order Details for more information.

Viewing insertion order metrics

Each card displays metrics to help you assess the status of your insertion orders. The insertion order card provides easy access to the pacing health of your insertion order and what is needed to successfully deliver.

There are three important metrics presented on each card:

Yesterday Spend - Amount of your budget you spent yesterday (between 00:00:00 to 23:59:59 UTC).
Current Daily Needed - Amount of spend needed daily (including today) for the rest of the flight in order to stay on pace.
Pacing at - Percentage determined by comparing Yesterday's Spend to how much daily spend is needed for the rest of the flight (Current Daily Needed).

Important

These metrics display in the insertion order's currency or in impressions, depending on how the insertion order's budget was configured.

Viewing the performance chart

Each card displays a performance chart that tracks the insertion order's Average CPA/CPC and Daily CPA/CPC as of yesterday.

Tip

You can view specific details down to the day by hovering over the graph to show the exact CPA or CPC for that date.

Viewing flight dates

The card displays the number of Days Left in Flight for the insertion order. The units of time remaining in the flight will switch to hours when there are 48 hours or less left.

Warning

The flight must be added to the insertion order for the card to display all of the metrics. For information on how to add a flight, see Create an Insertion Order.

Viewing card states

The color of each card will change according to the status of the insertion order:

Red - Warning: Pacing at value is less than 90% or greater than 150%.
Black - Normal: Pacing at value is between 90% and 150%.
Blue - Note: More insertion order information is needed to display full pacing data.

Each card falls into one of the nine states outlined in the table below.

Card	State	Description
	Normal	A card in the "Normal" state displays all of the metrics. No additional insertion order information is needed.
	First Day	A card in the "First Day" state only shows a value for Current Daily Needed. No additional insertion order information is needed.
	Pre-flight	A card in the "Pre-flight" state does not show any metrics and displays the "Flight Not Started" note. No additional insertion order information is needed.
	Post-flight	A card in the "Post-flight" state does not show any metrics and displays the "Flight Ended" note. Click the Create New IO button to create a new insertion order.
	No Flight Dates	A card in the "No Flight Dates" state only shows a value for Yesterday Spend and displays the "Add Flight Dates to Display ... [Pacing]" note. Click the Add Flight Dates button to add the necessary insertion order information.
	Large Percentage	A card in the "Large Percentage" state has a Pacing at percentage greater than 500% and instead shows how much is Left in Budget for the insertion order (in the insertion order's currency). No additional insertion order information is needed.
	Infinite Percentage	A card in the "Infinite Percentage" state has a Current Daily Needed value of 0 because the budget is met; therefore, the Pacing at percentage can increase infinitely. The card instead shows how much is Over Budget for the insertion order (in the insertion order's currency). The card color is red. No additional insertion order information is needed.
	Warning	A card in the Warning state displays all of the metrics but the Pacing at value is less than 90% or greater than 150%. No additional insertion order information is needed, but it is recommended that you review your settings.