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Set up multi-buyer deals

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You can set up Multi-Buyer Deals in two different ways:

  1. Multi-buyer deals with multiple buyers across various DSPs
  2. Bidder-level deals with all buyers on a DSP

From the Deal section of the Basic Setup section see Create a Deal Line Item:

  1. Click Edit under Buyers to open the Buyer Targeting screen.

    The Buyer Targeting screen has the following tabs:

    • DSPs – lists individual DSPs (bidders) that support bidder-wide deals. Click the “>” after the DSP to display the list of buyers on that DSP. You can search for DSPs by name and ID. (DSP Name corresponds to Bidder Name. DSP ID corresponds to Bidder ID.)
    • Buyers – corresponds to members or seats, depending on which the DSP is using (see Understanding Buyer Seat IDs). You can search for buyers by name and ID (for seat buyers, Buyer Name corresponds to Seat Name, Buyer ID corresponds to Seat Code, and DSP Name corresponds to Bidder Name)

  2. Click either the DSPs or Buyers tab to enable the following configurations:

    1. To set up bidder-level deals with all buyers on a DSP, click the DSPs tab to display available DSPs that use their own seat IDs for buying on a deal and click the green check mark to include any.

    2. To set up a multi-buyer deal with multiple buyers across various DSPs, you can either:

    • Click the Buyers tab to display available buyers and click the green check mark to include any.

    • Click the DSPs tab to display available DSPs, click the “>” after the DSP to display the list of buyers on that DSP, and click the green check mark to include any.

      Note

      Not all DSPs or buyers will be selectable; DSPs need to be enabled by Microsoft Advertising for multi-buyer deals on an individual basis based on their support for the feature. For any DSP that does not support multi-buyer deals, you can still include one buyer from that DSP on a broader multi-buyer deal. If you think a DSP you’re setting up a deal with should support multi-buyer deals, please contact your account representative.

  3. Click Save.