Supply Partners - IAB content taxonomy support

This page contains an extensive list of Interactive Advertising Bureau (IAB) content categories. However, support to theses content categories is driven by organization policies, legal and social guidelines and country specific laws.

Note

The specific version of the specs described here is a combination of IABv1 categorisation as well as codes from the Digital Audio Ad Serving Template (DAAST) (now deprecated and replaced by VAST).

Spec References:

  • The complete list for IAB v1 specifications are listed here.
  • The supplemental DAAST content categories are listed here.
Xandr Creative Category Name Xandr Creative Category ID Category String Taxonomy Tier 1 Tier 2
Airlines 1 IAB20-3 IAB V1.0 Travel Air Travel
Apparel 2 IAB18 IAB V1.0 Style & Fashion Style & Fashion
Apparel 2 IAB18-3 IAB V1.0 Style & Fashion Fashion
Apparel 2 IAB18-5 IAB V1.0 Style & Fashion Clothing
Appliances 3 IAB10-1 IAB V1.0 Home & Garden Appliances
Automotive and Vehicles 4 IAB2 IAB V1.0 Automotive Automotive
Automotive and Vehicles 4 IAB2-1 IAB V1.0 Automotive Auto Parts
Automotive and Vehicles 4 IAB2-10 IAB V1.0 Automotive Electric Vehicle
Automotive and Vehicles 4 IAB2-11 IAB V1.0 Automotive Hatchback
Automotive and Vehicles 4 IAB2-12 IAB V1.0 Automotive Hybrid
Automotive and Vehicles 4 IAB2-13 IAB V1.0 Automotive Luxury
Automotive and Vehicles 4 IAB2-14 IAB V1.0 Automotive MiniVan
Automotive and Vehicles 4 IAB2-15 IAB V1.0 Automotive Mortorcycles
Automotive and Vehicles 4 IAB2-16 IAB V1.0 Automotive Off-Road Vehicles
Automotive and Vehicles 4 IAB2-17 IAB V1.0 Automotive Performance Vehicles
Automotive and Vehicles 4 IAB2-18 IAB V1.0 Automotive Pickup
Automotive and Vehicles 4 IAB2-19 IAB V1.0 Automotive Road-Side Assistance
Automotive and Vehicles 4 IAB2-2 IAB V1.0 Automotive Auto Repair
Automotive and Vehicles 4 IAB2-20 IAB V1.0 Automotive Sedan
Automotive and Vehicles 4 IAB2-21 IAB V1.0 Automotive Trucks & Accessories
Automotive and Vehicles 4 IAB2-22 IAB V1.0 Automotive Vintage Cars
Automotive and Vehicles 4 IAB2-23 IAB V1.0 Automotive Wagon
Automotive and Vehicles 4 IAB2-3 IAB V1.0 Automotive Buying/Selling Cars
Automotive and Vehicles 4 IAB2-4 IAB V1.0 Automotive Car Culture
Automotive and Vehicles 4 IAB2-5 IAB V1.0 Automotive Certified Pre-Owned
Automotive and Vehicles 4 IAB2-6 IAB V1.0 Automotive Convertible
Automotive and Vehicles 4 IAB2-7 IAB V1.0 Automotive Coupe
Automotive and Vehicles 4 IAB2-8 IAB V1.0 Automotive Crossover
Automotive and Vehicles 4 IAB2-9 IAB V1.0 Automotive Diesel
Computers and Electronics 5 IAB10-6 IAB V1.0 Home & Garden Home Theater
Computers and Electronics 5 IAB19 IAB V1.0 Technology & Computing Technology & Computing
Computers and Electronics 5 IAB19-10 IAB V1.0 Technology & Computing Computer Reviews
Computers and Electronics 5 IAB19-11 IAB V1.0 Technology & Computing Data Centers
Computers and Electronics 5 IAB19-12 IAB V1.0 Technology & Computing Databases
Computers and Electronics 5 IAB19-17 IAB V1.0 Technology & Computing Home Video/DVD
Computers and Electronics 5 IAB19-28 IAB V1.0 Technology & Computing Portable
Computers and Electronics 5 IAB19-29 IAB V1.0 Technology & Computing Entertainment
Computers and Electronics 5 IAB19-5 IAB V1.0 Technology & Computing Cameras & Camcorders
Computers and Electronics 5 IAB19-9 IAB V1.0 Technology & Computing Computer Peripherals
Context Link Providers 6 N/A N/A N/A
Cosmetics and Hygiene 7 IAB18-1 IAB V1.0 Style & Fashion Beauty
Dating 8 IAB14-1 IAB V1.0 Society Dating
Education 9 IAB4-2 IAB V1.0 Careers College
Education 9 IAB5 IAB V1.0 Education Education
Education 9 IAB5-1 IAB V1.0 Education 7-12 Education
Education 9 IAB5-10 IAB V1.0 Education Homeschooling
Education 9 IAB5-11 IAB V1.0 Education Homework/Study Tips
Education 9 IAB5-12 IAB V1.0 Education K-6 Educators
Education 9 IAB5-13 IAB V1.0 Education Private School
Education 9 IAB5-14 IAB V1.0 Education Special Education
Education 9 IAB5-15 IAB V1.0 Education Studying Business
Education 9 IAB5-2 IAB V1.0 Education Adult Education
Education 9 IAB5-3 IAB V1.0 Education Art History
Education 9 IAB5-4 IAB V1.0 Education Colledge Administration
Education 9 IAB5-5 IAB V1.0 Education College Life
Education 9 IAB5-6 IAB V1.0 Education Distance Learning
Education 9 IAB5-7 IAB V1.0 Education English as a 2nd Language
Education 9 IAB5-8 IAB V1.0 Education Language Learning
Education 9 IAB5-9 IAB V1.0 Education Graduate School
Education 9 IAB6-3 IAB V1.0 Family & Parenting Daycare/Pre School
Education 9 IAB19-7 IAB V1.0 Technology & Computing Computer Certification
Employment 10 IAB4 IAB V1.0 Careers Careers
Employment 10 IAB4-1 IAB V1.0 Careers Career Planning
Employment 10 IAB4-11 IAB V1.0 Careers Career Advice
Employment 10 IAB4-4 IAB V1.0 Careers Job Fairs
Employment 10 IAB4-5 IAB V1.0 Careers Job Search
Employment 10 IAB4-6 IAB V1.0 Careers Resume Writing/Advice
Employment 10 IAB4-9 IAB V1.0 Careers Telecommuting
Financial 11 IAB4-3 IAB V1.0 Careers Financial Aid
Financial 11 IAB4-8 IAB V1.0 Careers Scholarships
Financial 11 IAB9-18 IAB V1.0 Hobbies & Interests Investors & Patents
Financial 11 IAB13 IAB V1.0 Personal Finance Personal Finance
Financial 11 IAB13-1 IAB V1.0 Personal Finance Beginning Investing
Financial 11 IAB13-10 IAB V1.0 Personal Finance Retirement Planning
Financial 11 IAB13-11 IAB V1.0 Personal Finance Stocks
Financial 11 IAB13-12 IAB V1.0 Personal Finance Tax Planning
Financial 11 IAB13-3 IAB V1.0 Personal Finance Financial News
Financial 11 IAB13-4 IAB V1.0 Personal Finance Financial Planning
Financial 11 IAB13-5 IAB V1.0 Personal Finance Hedge Fund
Financial 11 IAB13-7 IAB V1.0 Personal Finance Investing
Financial 11 IAB13-8 IAB V1.0 Personal Finance Mutual Funds
Financial 11 IAB13-9 IAB V1.0 Personal Finance Options
Food and Drink 12 IAB8 IAB V1.0 Food & Drink Food & Drink
Food and Drink 12 IAB8-1 IAB V1.0 Food & Drink American Cuisine
Food and Drink 12 IAB8-11 IAB V1.0 Food & Drink French Cuisine
Food and Drink 12 IAB8-12 IAB V1.0 Food & Drink Health/Lowfat Cooking
Food and Drink 12 IAB8-13 IAB V1.0 Food & Drink Italian Cuisine
Food and Drink 12 IAB8-14 IAB V1.0 Food & Drink Japanese Cuisine
Food and Drink 12 IAB8-15 IAB V1.0 Food & Drink Mexican Cuisine
Food and Drink 12 IAB8-16 IAB V1.0 Food & Drink Vegan
Food and Drink 12 IAB8-17 IAB V1.0 Food & Drink Vegetarian
Food and Drink 12 IAB8-2 IAB V1.0 Food & Drink Barbecues & Grilling
Food and Drink 12 IAB8-3 IAB V1.0 Food & Drink Cajun/Creole
Food and Drink 12 IAB8-4 IAB V1.0 Food & Drink Chinese Cuisine
Food and Drink 12 IAB8-6 IAB V1.0 Food & Drink Coffee/Tea
Food and Drink 12 IAB8-7 IAB V1.0 Food & Drink Cuisine-Specific
Food and Drink 12 IAB8-8 IAB V1.0 Food & Drink Desserts & Baking
Online Games 13 IAB9-25 IAB V1.0 Hobbies & Interests Roleplaying Games
Healthcare 14 IAB4-7 IAB V1.0 Careers Nursing
Healthcare 14 IAB6-9 IAB V1.0 Family & Parenting Eldercare
Healthcare 14 IAB7-10 IAB V1.0 Health & Fitness Brain Tumor
Healthcare 14 IAB7-11 IAB V1.0 Health & Fitness Cancer
Healthcare 14 IAB7-12 IAB V1.0 Health & Fitness Cholesterol
Healthcare 14 IAB7-13 IAB V1.0 Health & Fitness Chronic Fatigue Syndrome
Healthcare 14 IAB7-14 IAB V1.0 Health & Fitness Chronic Pain
Healthcare 14 IAB7-15 IAB V1.0 Health & Fitness Cold & Flu
Healthcare 14 IAB7-16 IAB V1.0 Health & Fitness Deafness
Healthcare 14 IAB7-17 IAB V1.0 Health & Fitness Dental Care
Healthcare 14 IAB7-18 IAB V1.0 Health & Fitness Depression
Healthcare 14 IAB7-19 IAB V1.0 Health & Fitness Dermatology
Healthcare 14 IAB7-2 IAB V1.0 Health & Fitness A.D.D.
Healthcare 14 IAB7-20 IAB V1.0 Health & Fitness Diabetes
Healthcare 14 IAB7-21 IAB V1.0 Health & Fitness Epilepsy
Healthcare 14 IAB7-22 IAB V1.0 Health & Fitness GERD/Acid Reflux
Healthcare 14 IAB7-23 IAB V1.0 Health & Fitness Headaches/Migraines
Healthcare 14 IAB7-24 IAB V1.0 Health & Fitness Heart Disease
Healthcare 14 IAB7-26 IAB V1.0 Health & Fitness Holistic Healing
Healthcare 14 IAB7-27 IAB V1.0 Health & Fitness IBS/Crohn's Disease
Healthcare 14 IAB7-29 IAB V1.0 Health & Fitness Incontinence
Healthcare 14 IAB7-3 IAB V1.0 Health & Fitness AIDS/HIV
Healthcare 14 IAB7-30 IAB V1.0 Health & Fitness Infertility
Healthcare 14 IAB7-31 IAB V1.0 Health & Fitness Men's Health
Healthcare 14 IAB7-32 IAB V1.0 Health & Fitness Nutrition
Healthcare 14 IAB7-33 IAB V1.0 Health & Fitness Orthopedics
Healthcare 14 IAB7-34 IAB V1.0 Health & Fitness Panic/Anxiety Disorders
Healthcare 14 IAB7-35 IAB V1.0 Health & Fitness Pediatrics
Healthcare 14 IAB7-36 IAB V1.0 Health & Fitness Physical Therapy
Healthcare 14 IAB7-37 IAB V1.0 Health & Fitness Psychology/Psychiatry
Healthcare 14 IAB7-38 IAB V1.0 Health & Fitness Senor Health
Healthcare 14 IAB7-4 IAB V1.0 Health & Fitness Allergies
Healthcare 14 IAB7-40 IAB V1.0 Health & Fitness Sleep Disorders
Healthcare 14 IAB7-41 IAB V1.0 Health & Fitness Smoking Cessation
Healthcare 14 IAB7-43 IAB V1.0 Health & Fitness Thyroid Disease
Healthcare 14 IAB7-45 IAB V1.0 Health & Fitness Women's Health
Healthcare 14 IAB7-5 IAB V1.0 Health & Fitness Alternative Medicine
Healthcare 14 IAB7-6 IAB V1.0 Health & Fitness Arthritis
Healthcare 14 IAB7-7 IAB V1.0 Health & Fitness Asthma
Healthcare 14 IAB7-8 IAB V1.0 Health & Fitness Autism/PDD
Healthcare 14 IAB7-9 IAB V1.0 Health & Fitness Bipolar Disorder
Healthcare 14 IAB8-10 IAB V1.0 Food & Drink Food Allergies
Hotels 15 IAB20-18 IAB V1.0 Travel Hotels
Home and Decor 16 IAB10 IAB V1.0 Home & Garden Home & Garden
Home and Decor 16 IAB10-2 IAB V1.0 Home & Garden Entertaining
Home and Decor 16 IAB10-3 IAB V1.0 Home & Garden Environmental Safety
Home and Decor 16 IAB10-4 IAB V1.0 Home & Garden Gardening
Home and Decor 16 IAB10-5 IAB V1.0 Home & Garden Home Repair
Home and Decor 16 IAB10-7 IAB V1.0 Home & Garden Interior Decorating
Home and Decor 16 IAB10-8 IAB V1.0 Home & Garden Landscaping
Home and Decor 16 IAB18-6 IAB V1.0 Style & Fashion Accessories
Internet Properties 17 IAB19-15 IAB V1.0 Technology & Computing Email
Internet Properties 17 IAB19-18 IAB V1.0 Technology & Computing Internet Technology
Internet Properties 17 IAB19-35 IAB V1.0 Technology & Computing Web Search
Insurance 18 IAB13-6 IAB V1.0 Personal Finance Insurance
Jewelry 19 IAB9-19 IAB V1.0 Hobbies & Interests Jewelry Making
Jewelry 19 IAB18-4 IAB V1.0 Style & Fashion Jewelry
Movies 20 IAB1-5 IAB V1.0 Arts & Entertainment Movies
Movies 20 IAB9-28 IAB V1.0 Hobbies & Interests Screenwriting
Music 21 IAB1-6 IAB V1.0 Arts & Entertainment Music
Music 21 IAB9-16 IAB V1.0 Hobbies & Interests Guitar
Music 21 IAB9-17 IAB V1.0 Hobbies & Interests Home Recording
Office Supplies 22 IAB22-12 DAAST Shopping Office supplies
Print and Publications 23 IAB1-1 IAB V1.0 Arts & Entertainment Books & Literature
Print and Publications 23 IAB9-11 IAB V1.0 Hobbies & Interests Comic Books
Print and Publications 23 IAB9-15 IAB V1.0 Hobbies & Interests Getting Published
Retail 24 IAB22 IAB V1.0 Shopping Shopping
Retail 24 IAB22-4 IAB V1.0 Shopping Engines
Premium Services 25 IAB3 IAB V1.0 Business Business
Sporting Goods 26 IAB17-45 DAAST Sports Fitness
Telecommunications 27 IAB19-26 IAB V1.0 Technology & Computing Palmtops/PDAs
Telecommunications 27 IAB19-6 IAB V1.0 Technology & Computing Cell Phones
Telecommunications 27 IAB19-8 IAB V1.0 Technology & Computing Computer Networking
Television 28 IAB1-7 IAB V1.0 Arts & Entertainment Television
Toys/Games 29 IAB9-10 IAB V1.0 Hobbies & Interests Collecting
Toys/Games 29 IAB9-5 IAB V1.0 Hobbies & Interests Board Games/Puzzles
Toys/Games 29 IAB9-8 IAB V1.0 Hobbies & Interests Chess
Travel Services 30 IAB20 IAB V1.0 Travel Travel
Travel Services 30 IAB20-1 IAB V1.0 Travel Adventure Travel
Travel Services 30 IAB20-12 IAB V1.0 Travel Cruises
Travel Services 30 IAB20-17 IAB V1.0 Travel Honeymoons/Getaways
Travel Services 30 IAB20-6 IAB V1.0 Travel Budget Travel
Travel Services 30 IAB20-7 IAB V1.0 Travel Business Travel
Travel Services 30 IAB20-9 IAB V1.0 Travel Camping
Travel Destinations 31 IAB20-10 IAB V1.0 Travel Canada
Travel Destinations 31 IAB20-11 IAB V1.0 Travel Caribbean
Travel Destinations 31 IAB20-13 IAB V1.0 Travel Eastern Europe
Travel Destinations 31 IAB20-14 IAB V1.0 Travel Europe
Travel Destinations 31 IAB20-15 IAB V1.0 Travel France
Travel Destinations 31 IAB20-16 IAB V1.0 Travel Greece
Travel Destinations 31 IAB20-19 IAB V1.0 Travel Italy
Travel Destinations 31 IAB20-2 IAB V1.0 Travel Africa
Travel Destinations 31 IAB20-20 IAB V1.0 Travel Japan
Travel Destinations 31 IAB20-21 IAB V1.0 Travel Mexico & Central America
Travel Destinations 31 IAB20-22 IAB V1.0 Travel National Parks
Travel Destinations 31 IAB20-23 IAB V1.0 Travel South America
Travel Destinations 31 IAB20-24 IAB V1.0 Travel Spas
Travel Destinations 31 IAB20-25 IAB V1.0 Travel Theme Parks
Travel Destinations 31 IAB20-27 IAB V1.0 Travel United Kingdom
Travel Destinations 31 IAB20-4 IAB V1.0 Travel Australia & New Zealand
Travel Destinations 31 IAB20-5 IAB V1.0 Travel Bed & Breakfasts
Travel Destinations 31 IAB20-8 IAB V1.0 Travel By US Locale
Pharmaceuticals and Supplements 32 IAB7-25 IAB V1.0 Health & Fitness Herbs for Health
Pets 33 IAB16 IAB V1.0 Pets Pets
Pets 33 IAB16-1 IAB V1.0 Pets Aquariums
Pets 33 IAB16-2 IAB V1.0 Pets Birds
Pets 33 IAB16-3 IAB V1.0 Pets Cats
Pets 33 IAB16-4 IAB V1.0 Pets Dogs
Pets 33 IAB16-5 IAB V1.0 Pets Large Animals
Pets 33 IAB16-6 IAB V1.0 Pets Reptiles
Pets 33 IAB16-7 IAB V1.0 Pets Veterinary Medicine
Software and Web Apps 34 IAB19-1 IAB V1.0 Technology & Computing 3-D Graphics
Software and Web Apps 34 IAB19-13 IAB V1.0 Technology & Computing Desktop Publishing
Software and Web Apps 34 IAB19-14 IAB V1.0 Technology & Computing Desktop Video
Software and Web Apps 34 IAB19-16 IAB V1.0 Technology & Computing Graphics Software
Software and Web Apps 34 IAB19-19 IAB V1.0 Technology & Computing Java
Software and Web Apps 34 IAB19-2 IAB V1.0 Technology & Computing Animation
Software and Web Apps 34 IAB19-20 IAB V1.0 Technology & Computing JavaScript
Software and Web Apps 34 IAB19-21 IAB V1.0 Technology & Computing Mac Support
Software and Web Apps 34 IAB19-22 IAB V1.0 Technology & Computing MP3/MIDI
Software and Web Apps 34 IAB19-23 IAB V1.0 Technology & Computing Net Conferencing
Software and Web Apps 34 IAB19-24 IAB V1.0 Technology & Computing Net for Beginners
Software and Web Apps 34 IAB19-25 IAB V1.0 Technology & Computing Network Security
Software and Web Apps 34 IAB19-27 IAB V1.0 Technology & Computing PC Support
Software and Web Apps 34 IAB19-3 IAB V1.0 Technology & Computing Antivirus Software
Software and Web Apps 34 IAB19-30 IAB V1.0 Technology & Computing Shareware/Freeware
Software and Web Apps 34 IAB19-31 IAB V1.0 Technology & Computing Unix
Software and Web Apps 34 IAB19-32 IAB V1.0 Technology & Computing Visual Basic
Software and Web Apps 34 IAB19-33 IAB V1.0 Technology & Computing Web Clip Art
Software and Web Apps 34 IAB19-34 IAB V1.0 Technology & Computing Web Design/HTML
Software and Web Apps 34 IAB19-36 IAB V1.0 Technology & Computing Windows
Software and Web Apps 34 IAB19-4 IAB V1.0 Technology & Computing C/C++
Non Profit 35 IAB11-7 DAAST Law, Gov't & Politics Non Profit
Misc. Other 36 N/A N/A N/A
Politics 37 IAB11-4 IAB V1.0 Law, Gov't & Politics Politics
Politics 37 IAB11-5 IAB V1.0 Law, Gov't & Politics Commentary
Religion 38 IAB23 IAB V1.0 Religion & Spirituality Religion & Spirituality
Religion 38 IAB23-1 IAB V1.0 Religion & Spirituality Alternative Religions
Religion 38 IAB23-10 IAB V1.0 Religion & Spirituality Pagan/Wiccan
Religion 38 IAB23-2 IAB V1.0 Religion & Spirituality Atheism/Agnosticism
Religion 38 IAB23-3 IAB V1.0 Religion & Spirituality Buddhism
Religion 38 IAB23-4 IAB V1.0 Religion & Spirituality Catholicism
Religion 38 IAB23-5 IAB V1.0 Religion & Spirituality Christianity
Religion 38 IAB23-6 IAB V1.0 Religion & Spirituality Hinduism
Religion 38 IAB23-7 IAB V1.0 Religion & Spirituality Islam
Religion 38 IAB23-8 IAB V1.0 Religion & Spirituality Judaism
Religion 38 IAB23-9 IAB V1.0 Religion & Spirituality Latter-Day Saints
Video Games 39 IAB9-30 IAB V1.0 Hobbies & Interests Video & Computer Games
Weight Loss 41 IAB7-44 IAB V1.0 Health & Fitness Weight Loss
Cosmetic Procedures 42 IAB7-46 DAAST Health & Fitness Cosmetic Surgery
Sexual Health 43 IAB7-39 IAB V1.0 Health & Fitness Sexuality
Ringtones/Mobile Subscriptions 50 N/A N/A N/A
Sports and Events 51 IAB17 IAB V1.0 Sports Sports
Sports and Events 51 IAB17-1 IAB V1.0 Sports Auto Racing
Sports and Events 51 IAB17-10 IAB V1.0 Sports Figure Skating
Sports and Events 51 IAB17-11 IAB V1.0 Sports Fly Fishing
Sports and Events 51 IAB17-12 IAB V1.0 Sports Football
Sports and Events 51 IAB17-13 IAB V1.0 Sports Freshwater Fishing
Sports and Events 51 IAB17-14 IAB V1.0 Sports Game & Fish
Sports and Events 51 IAB17-15 IAB V1.0 Sports Golf
Sports and Events 51 IAB17-16 IAB V1.0 Sports Horse Racing
Sports and Events 51 IAB17-17 IAB V1.0 Sports Horses
Sports and Events 51 IAB17-18 IAB V1.0 Sports Hunting/Shooting
Sports and Events 51 IAB17-19 IAB V1.0 Sports Inline Skating
Sports and Events 51 IAB17-2 IAB V1.0 Sports Baseball
Sports and Events 51 IAB17-20 IAB V1.0 Sports Martial Arts
Sports and Events 51 IAB17-21 IAB V1.0 Sports Mountain Biking
Sports and Events 51 IAB17-22 IAB V1.0 Sports NASCAR Racing
Sports and Events 51 IAB17-23 IAB V1.0 Sports Olympics
Sports and Events 51 IAB17-24 IAB V1.0 Sports Paintball
Sports and Events 51 IAB17-25 IAB V1.0 Sports Power & Motorcycles
Sports and Events 51 IAB17-26 IAB V1.0 Sports Pro Basketball
Sports and Events 51 IAB17-27 IAB V1.0 Sports Pro Ice Hockey
Sports and Events 51 IAB17-28 IAB V1.0 Sports Rodeo
Sports and Events 51 IAB17-29 IAB V1.0 Sports Rugby
Sports and Events 51 IAB17-3 IAB V1.0 Sports Bicycling
Sports and Events 51 IAB17-30 IAB V1.0 Sports Running/Jogging
Sports and Events 51 IAB17-31 IAB V1.0 Sports Sailing
Sports and Events 51 IAB17-32 IAB V1.0 Sports Saltwater Fishing
Sports and Events 51 IAB17-33 IAB V1.0 Sports Scuba Diving
Sports and Events 51 IAB17-34 IAB V1.0 Sports Skateboarding
Sports and Events 51 IAB17-35 IAB V1.0 Sports Skiing
Sports and Events 51 IAB17-36 IAB V1.0 Sports Snowboarding
Sports and Events 51 IAB17-37 IAB V1.0 Sports Surfing/Bodyboarding
Sports and Events 51 IAB17-38 IAB V1.0 Sports Swimming
Sports and Events 51 IAB17-39 IAB V1.0 Sports Table Tennis/Ping-Pong
Sports and Events 51 IAB17-4 IAB V1.0 Sports Bodybuilding
Sports and Events 51 IAB17-40 IAB V1.0 Sports Tennis
Sports and Events 51 IAB17-41 IAB V1.0 Sports Volleyball
Sports and Events 51 IAB17-42 IAB V1.0 Sports Walking
Sports and Events 51 IAB17-43 IAB V1.0 Sports Waterski/Wakeboard
Sports and Events 51 IAB17-44 IAB V1.0 Sports World Soccer
Sports and Events 51 IAB17-5 IAB V1.0 Sports Boxing
Sports and Events 51 IAB17-6 IAB V1.0 Sports Canoeing/Kayaking
Sports and Events 51 IAB17-7 IAB V1.0 Sports Cheerleading
Sports and Events 51 IAB17-8 IAB V1.0 Sports Climbing
Sports and Events 51 IAB17-9 IAB V1.0 Sports Cricket
Affiliate Offers 52 N/A N/A N/A
Online Advertising Companies 53 IAB3-1 IAB V1.0 Business Advertising
Tier 2 Services 54 N/A N/A N/A
Consumer Loans 55 IAB13-2 IAB V1.0 Personal Finance Credit/Debt & Loans
Free Giveaways 56 IAB22-1 IAB V1.0 Shopping Contests & Freebies
Misleading Claims 57 N/A N/A N/A
Sexual References 58 N/A N/A N/A
Get Rich Quick 59 N/A N/A N/A
Sexually Suggestive 60 N/A N/A N/A
Real Estate 61 IAB21 IAB V1.0 Real Estate Real Estate
Real Estate 61 IAB21-1 IAB V1.0 Real Estate Apartments
Real Estate 61 IAB21-2 IAB V1.0 Real Estate Architects
Real Estate 61 IAB21-3 IAB V1.0 Real Estate Buying/Selling Homes
Family and Parenting 62 IAB6 IAB V1.0 Family & Parenting Family & Parenting
Family and Parenting 62 IAB6-1 IAB V1.0 Family & Parenting Adoption
Family and Parenting 62 IAB6-2 IAB V1.0 Family & Parenting Babies & Toddlers
Family and Parenting 62 IAB6-4 IAB V1.0 Family & Parenting Family Internet
Family and Parenting 62 IAB6-5 IAB V1.0 Family & Parenting Parenting - K-6 Kids
Family and Parenting 62 IAB6-6 IAB V1.0 Family & Parenting Parenting teens
Family and Parenting 62 IAB6-7 IAB V1.0 Family & Parenting Pregnancy
Family and Parenting 62 IAB6-8 IAB V1.0 Family & Parenting Special Needs Kids
Family and Parenting 62 IAB9-14 IAB V1.0 Hobbies & Interests Genealogy
Family and Parenting 62 IAB20-26 IAB V1.0 Travel Traveling with Kids
Weather 63 IAB15-10 IAB V1.0 Science Weather
Holidays 64 IAB20 IAB V1.0 Travel Travel
Legal 65 IAB11-2 IAB V1.0 Law, Gov't & Politics Legal Issues
Firearms and Weapons 66 IAB17-18 IAB V1.0 Sports Hunting/Shooting
Tobacco and Smoking Products 67 IAB9-9 IAB V1.0 Hobbies & Interests Cigars
Gambling - Other 68 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Fitness and Health 69 IAB7 IAB V1.0 Health & Fitness Health & Fitness
Fitness and Health 69 IAB7-1 IAB V1.0 Health & Fitness Exercise
Deals and Coupons 71 IAB22-1 IAB V1.0 Shopping Contests & Freebies
Deals and Coupons 71 IAB22-2 IAB V1.0 Shopping Couponing
Deals and Coupons 71 IAB22-3 IAB V1.0 Shopping Comparison
Toolbars 73 N/A N/A N/A
Alcoholic Beverages and References 74 IAB8-18 IAB V1.0 Food & Drink Wine
Alcoholic Beverages and References 74 IAB8-5 IAB V1.0 Food & Drink Cocktails/Beer
is behaviorally targeted 75 N/A N/A N/A
is remarketing 76 N/A N/A N/A
is cookie targeted 77 N/A N/A N/A
Quizzes and Surveys 78 N/A N/A N/A
Flashing and Strobing 79 N/A N/A N/A
Fake Closing Action 80 N/A N/A N/A
survey popup 81 N/A N/A N/A
Creative is a game 82 N/A N/A N/A
Generic Creative (creative content does not match landing page) 83 N/A N/A N/A
Blood/Gore 84 IAB25-2 IAB V1.0 Non-Standard Content Extreme Graphic/Explicit Violence
News 85 IAB12 IAB V1.0 News News
News 85 IAB12-1 IAB V1.0 News International News
News 85 IAB12-2 IAB V1.0 News National News
News 85 IAB12-3 IAB V1.0 News Local News
Flowers and Gifts 86 IAB22-17 DAAST Shopping Florist/Balloons
Government 87 IAB3-7 IAB V1.0 Business Government
Government 87 IAB4-10 IAB V1.0 Careers U.S. Military
Government 87 IAB11 IAB V1.0 Law, Gov't & Politics Law, Gov't & Politics
Government 87 IAB11-1 IAB V1.0 Law, Gov't & Politics Immigration
Government 87 IAB11-3 IAB V1.0 Law, Gov't & Politics U.S. Government Resources
Misleading personalization 108 N/A N/A N/A
Political: "Hot button" issue for commercial use 109 N/A N/A N/A
No privacy policy 110 N/A N/A N/A
Implies personal characteristics of user 111 N/A N/A N/A
Pharmaceuticals - Prescription 112 N/A N/A N/A
Pharmaceuticals - Non-prescription 113 N/A N/A N/A
Pharmaceuticals - Herbal supplements 114 IAB7-25 IAB V1.0 Health & Fitness Herbs for Health
Pharmaceuticals - Steroid-like supplements 115 IAB7-46 DAAST Health & Fitness Cosmetic Surgery
Un-disclosed subscription services 116 N/A N/A N/A
Mimics Facebook Interface 117 N/A N/A N/A
Gambling - Online gambling 118 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Sports betting 119 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Scratch card site 120 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Casino advertising resort 121 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Casino advertising gambling 122 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Government-run lottery 123 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Non-government lottery 124 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Penny auctions 125 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Educational or tools 126 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Sweepstakes 127 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Mild or Suggestive Profanity 128 N/A N/A N/A
Undefined Borders 129 N/A N/A N/A
Rotating creative 130 N/A N/A N/A
Download/Watch/Play Button 131 N/A N/A N/A
Horoscope or Astrology 132 IAB15-1 IAB V1.0 Science Astrology
Mobile App Downloads 133 N/A N/A N/A
Unbranded Creative 135 N/A N/A N/A
Contextual Nudity 136 N/A N/A N/A
Arrest Records 137 N/A N/A N/A
Software or System update 138 N/A N/A N/A
Auto: Manufacturers 139 N/A N/A N/A
Auto: Dealerships 140 N/A N/A N/A
Auto: Parts and Services 141 N/A N/A N/A
Auto: Classifieds 142 N/A N/A N/A
Boats and Watercraft 143 N/A N/A N/A
Gambling - Mahjong 144 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Online Cash Games 145 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Gambling - Country approved operator 146 IAB1-8 DAAST Arts & Entertainment Gambling/Casino
Dating - Sexually Explicit 147 N/A N/A N/A
Medical Devices 148 N/A N/A N/A
Clinical Trial Recruitment 149 N/A N/A N/A
HIV home tests 150 N/A N/A N/A
Paternity Test 151 N/A N/A N/A
Abortion 152 N/A N/A N/A
Birth Control or Fertility Products 153 N/A N/A N/A
Cosmetic Procedues 154 N/A N/A N/A
Plastic Surgery 155 N/A N/A N/A
Moderate Nudity 156 N/A N/A N/A
Cosmetic Procedure Nudity 157 N/A N/A N/A
Alcohol - Online Sales 158 IAB8-5 IAB V1.0 Food & Drink Cocktails/Beer
Alcohol - Prohibited Content 159 N/A N/A N/A
Pharm: Lipostabil 160 N/A N/A N/A
Pharmaceuticals - Graphic Imagery 161 N/A N/A N/A
Online Games - Weapons / Violence 162 N/A N/A N/A
Firearms and Weapons: Sporting Goods Stores 163 IAB17-18 IAB V1.0 Sports Hunting/Shooting
Firearms and Weapons: Gun Accessories 164 IAB17-18 IAB V1.0 Sports Hunting/Shooting
Firearms and Weapons: Services and Education 165 IAB17-18 IAB V1.0 Sports Hunting/Shooting
Political: Negative Attack Ads 166 N/A N/A N/A
Sexual Toys and Accessories 167 N/A N/A N/A
Misleading Claims - Beauty and Cosmetics 168 N/A N/A N/A
Offer Not Actionable on Landing Page 169 N/A N/A N/A
Creative has non-functional elements 170 N/A N/A N/A
Tabloid / Advertorial 171 N/A N/A N/A
Strip Club / Gentlemans Club 172 N/A N/A N/A
Unaccredited Online Universities 173 N/A N/A N/A
Underwear / Lingerie 174 N/A N/A N/A
GDN Remarketing 175 N/A N/A N/A
Financial: Forex 176 N/A N/A N/A
Unsubstantiated Rate 177 N/A N/A N/A
Travel Deterrent 178 N/A N/A N/A
Price Match Guarantee 179 N/A N/A N/A
YDN 180 N/A N/A N/A
State of Emergency Profiteering 181 N/A N/A N/A
Food and Drink: Restaurants/Delivery Services 182 IAB8-9 IAB V1.0 Food & Drink Dining Out
Premium Services: Power Utilities 183 IAB3-5 IAB V1.0 Business Construction
Misc. Other 36 IAB24 1.0 Uncategorized N/A
Mild or Suggestive Profanity 128 IAB25-4 1.0 Profane Content Non-Standard Content
HIV home tests 150 IAB7-3 1.0 AIDS/HIV Health & Fitness
Weight Loss: Supplements 160 IAB7-44 1.0 Weight Loss Health & Fitness
Pharmaceuticals and Supplements: Topical 185 IAB7-50 1.0 Vitamins / Supplements Health & Fitness
Pharmaceuticals and Supplements: Ingestible 186 IAB7-50 1.0 Vitamins / Supplements Health & Fitness
Lawsuits 190 IAB11-2 1.0 Legal Issues Law, Gov't & Politics
Gambling: Education 192 IAB1-8 (DAAST) 1.0 Gambling/Casino Arts & Entertainment
Pharmacy 205 IAB7-51 1.0 Pharmacy Health & Fitness
Addiction Treatment Center 207 IAB7-42 1.0 Substance Abuse Health & Fitness
Beer 208 IAB8-5 1.0 Cocktails/Beer Food & Drink
Wine 209 IAB8-18 1.0 Wine Food & Drink
Liquor 210 IAB8-5 1.0 Cocktails/Beer Food & Drink
Pregnancy Test 699 IAB6-7 1.0 Pregnancy Family & Parenting
Prenatal Sex Determination 700 IAB6-7 1.0 Pregnancy Family & Parenting
Morning After Pills 701 IAB6-7 1.0 Pregnancy Family & Parenting
Creative is a game 82 IAB9-30 1.0 Video & Computer Games Hobbies & Interests
Un-disclosed subscription services 116 IAB26-3 1.0 Spyware/Malware Illegal Content
Medical Devices 148 IAB3-3 1.0 Biotech/Biomedical Business
Clinical Trial Recruitment 149 IAB3-3 1.0 Biotech/Biomedical Business
Paternity Test 151 IAB6-7 1.0 Pregnancy Family & Parenting
Plastic Surgery 155 IAB7-46 1.0 Cosmetic Surgery Health & Fitness
Clickbait 694 IAB25-7 1.0 Incentivized Non-Standard Content
Image Defect: General 695 IAB25-6 1.0 Under Construction Non-Standard Content