Create a product

Use the following steps to create a product:

1. Select the down arrow next to the Products tab.
2. Select Create a Product from the drop-down menu. The Create Product screen is accessed.
3. Enter the Product Name. This is the name that you decide to give the product. It is a required field.
4. Enter the Product External Id. This is a identifier that you may want to include to track the product on your system.
5. Enter the Target Expression. This is accomplished by selecting the Builder tab.
6. Once the target expression is created, it will be displayed on the Create Product screen.

Product type selection

While choosing the Product Type, here are two options with radio buttons that identify which type of product you are creating:

• Rate Card –  Product that is sold frequently by the sales team and represents the product catalog (e.g., ROS 728x90).
• Reporting – Product that is used for reporting purposes, but is not generally not sold (e.g., Top three ad sizes in the Sports section).

Specify the Default Rate Card CPM. This is the default Rate Card CPM that is binded to this product.

Product groups

You can associate any product to product groups. In the Associated Product Groups section, select the Add to Product Groups button. This accesses the Product Group screen.

1. There is a filter that assists searching for a specific product group(s). You can filter by the following parameters: Contains, Starts with, Ends with, Equals.
2. There is a Select All option. This is used if you would like to select all product groups.
3. Once the desired product group(s) have been selected, select Update to accept the selections.
4. Select Cancel to cancel your selection at any time during the process.

To add a new product group from this screen, select the Add new button. This accesses the Add New Product Group screen.

1. Enter the Product Group Name.
2. There is an Add Product to this Group checkbox. It is checked by default.
3. If you uncheck this box, it will create the product group without adding the product.
4. Once you have made your entries and selection, select Update to accept the selections.
5. Select Cancel to cancel your selection at any time during the process.

Once the associated product groups are created, they are displayed on the Create Product screen. There is filter capability to locate the product group you would like to edit. Selecting the down arrow next to each column identifier allows you to drill down into that section.

Seasonal rate card assignment

You can assign a Seasonal Rate Card to products. To add a new seasonal rate card, select the Add new button in the Seasonal Rate Card section of the Create Product screen. This accesses the Create a new Seasonal Rate Card screen.

1. Enter the desired date range. This is accomplished by selecting the actual displayed Date Range entry, to access a calendar. Select Update to make your selection. Select Cancel at any point to cancel your selection.
2. Enter the desired Rate Card CPM.
3. Enter the desired Floor CPM.
4. Once you have made your entries and selection, select Update to accept the selections.
5. Select Cancel to cancel your selection at any time during the process.

Once the seasonal rate card(s) are created, they are displayed on the Create Product screen.

There is filter capability to locate the product group you would like to edit. Selecting the down arrow next to each column identifier allows you to drill down into that section.

Once your selections have been made, select Create Product to create the product.

You can select Clear All at any point in this process to clear all entered information.

Related topics

• Builder Tab
• Organize Products