Restricted Uses of LinkedIn Marketing APIs and Data
Warning
Deprecation Notice
The Marketing Version 202310 (Marketing October 2023) and earlier versions (excluding 202306 and 202307) have been sunset. Additionally, the unversioned APIs will be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details.
If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.
Use of the LinkedIn Marketing API Platform requires you to comply with LinkedIn’s API Terms and Marketing API Platform Terms, as well as LinkedIn’s Data Storage Requirements. Failure to comply with the terms will result in loss of API access. In addition, we are providing the following information in response to some of the questions we have received. We may update this page as we receive additional questions and suggest that you revisit it in the future.
Restrictions on Member Data
You’ll have access to member data, such as: (1) Portions of members’ profiles and identifiers for members, and (2) Member activity on LinkedIn (e.g. posts, comments and reactions.)
This member data (including any derivatives thereof) is subject to a number of restrictions under our terms, such as:
Data Usage Limitations: Accessing, using, or storing member data for any use case other than to manage LinkedIn Pages or Profiles via your application is a violation of our Marketing API Terms. In particular, member data should not be used for advertising, sales, or recruiting use cases (including to identify sales or marketing prospects or prospective talent for hire, for lead creation, to enhance customer data in a CRM or marketing automation platform, to build an audience list, or for ad targeting purposes).
No Transfer/Exporting Member Data: Member data can only be displayed via your application. Member data cannot be exported, distributed, or otherwise transferred from your application (including to your customers).
No Combining Member Data with Other Data: Member data cannot be combined with your data, any other LinkedIn data, or any third party data to create, supplement, verify, or append to user profiles, leads, reference tables, or portions thereof.
No Data Storage in Excess of 48 hours: Under our Data Storage Requirements, member social activity data can only be stored for 48 hours, and most member profile data can only be stored for 24 hours.
Data Minimization: You should not request more member data than is required by your application.
Limited Audience: If member data is obtained for the purpose of managing a specific LinkedIn Page or Profile, it may only be displayed to individuals associated with that Page or Profile.
Unapproved Use Cases
Additional use cases we do not permit:
No Social Feeds: Under our Marketing API Terms, none of the data provided via our Community Management APIs can be used in a social feed use case (e.g. to display a feed of LinkedIn company updates on the company’s website or intranet).
No advertising, sales, or recruiting use cases: Member data cannot be used for advertising, sales, or recruiting use cases (including to identify sales or marketing prospects or prospective talent for hire, to create leads, to enhance customer data in a CRM or marketing automation platform, to build an audience list, for ad targeting, for account-based marketing, or for sending mass messages). For these use cases, please take a look at our advertising APIs.
Restrictions on LinkedIn Profiles
- No Headless or Fake Accounts: Do not create fake profiles to manage ad accounts or use individual profiles to manage multiple customers’ accounts.
Please see Section 3 (Use of Marketing APIs and Marketing Data) of our Marketing API Terms for additional details relating to our Marketing APIs and data restrictions.