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Carousel Ads (Legacy)

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Deprecation Notice
The Marketing Version 202310 (Marketing October 2023) and earlier versions (excluding 202306 and 202307) have been sunset. Additionally, the unversioned APIs will be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Carousel Ads are a Sponsored Content ad format that allow you to display multiple images in succession in a single, carousel-style format. Carousel ads can be customized to have unique images, captions, and destination links that help you tell an interactive story on desktop or mobile devices.

Advertisers can create Carousel Ads in two different ways:

  • Post carousel updates on a Company Page as organic content and then sponsor the carousel post to reach more than just Company Page followers.
  • Create carousel posts that do not appear to Company Page followers, but can be directly sponsored to target LinkedIn members' news feed. These types of posts are known as Direct Sponsored Content (DSC) or Dark Shares.

Requirements

Your application must have an access token with the following scopes:

  • rw_ads to manage Ad Accounts
  • w_organization_social to create posts on a Company Page
  • r_organization_social to read posts from a Company Page

Additionally, the authenticated member must meet both of the following conditions:

  • Be an ADMINISTRATOR of a Company Page or a DIRECT_SPONSORED_CONTENT_POSTER with access to Campaign Manager.
  • Have one of the following ad account roles:
    • ACCOUNT_BILLING_ADMIN
    • ACCOUNT_MANAGER
    • CAMPAIGN_MANAGER
    • CREATIVE_MANAGER

Workflows

Sponsoring an Existing Carousel Post

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select Ad Accounts and Company Pages they would like to manage.
  • Upload images as media asset uploads.
  • Create an organic carousel share on the Company Page referencing the rich media uploads.
  • Create a Carousel Ad Campaign.
  • Create a Carousel Ad Creative referencing the previously created carousel post.

Creating a Direct Sponsored Carousel Post

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select Ad Accounts and Company Pages they would like to manage.
  • Upload images as media asset uploads.
  • Create a dark carousel share on the Company Page referencing the rich media uploads.
  • Create a Carousel Ad Campaign.
  • Create a Carousel Ad Creative referencing the previously created carousel post.
Attribute Possible Values
Campaign Type SPONSORED_UPDATES
Campaign Format CAROUSEL
Creative Type SPONSORED_UPDATE_CAROUSEL
Objective Type
  • BRAND_AWARENESS
  • ENGAGEMENT
  • LEAD_GENERATION
  • WEBSITE_CONVERSION
  • WEBSITE_VISIT

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