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IAB Categories - Standardized Data API

  • Article

Mobile apps and web domains/pages are divided into categories called Interactive Advertising Bureau (IAB) Categories. These categories sort advertisers into standardized industries and segments. Though these categories do not change often, you should use this reference API to get current IAB categories. This API allows advertisers to align with LinkedIn's IAB Categories.

Supported Methods

GET| GET_ALL

Schema

Field Name Description
displayName This field contains localized strings used to describe the category based on locale request. Currently, we only support en_US.
iabName Original IAB category name as specified in OpenRTB 2.3 spec in the English language.
id The unique string used to represent the category. For example, IAB12-18.
parentId The unique string used to represent the parent category. For example, IAB12. If it is a parent category, this field can be null.

GET

GET https://api.linkedin.com/v2/iabCategory/{id}

Sample Response

{
    "displayName": "Painting",
    "id": "IAB9-22",
    "iabName": "Painting",
    "parentId": "IAB9"
}

GET_ALL

GET https://api.linkedin.com/v2/iabCategories

Sample Response

{
    "elements": [
        {
            "displayName": "Magic & Illusion",
            "id": "IAB9-20",
            "iabName": "Magic & Illusion",
            "parentId": "IAB9"
        },
        {
            "displayName": "Needlework",
            "id": "IAB9-21",
            "iabName": "Needlework",
            "parentId": "IAB9"
        },
        {
            "displayName": "Painting",
            "id": "IAB9-22",
            "iabName": "Painting",
            "parentId": "IAB9"
        }
    ],
    "paging": {
        "total": 379,
        "count": 10,
        "start": 0,
        "links": []
    }
}