Platform buyer report
The Run Report tab is where you configure the type of report you want to run. The Platform Buyer Report is displayed by default when you access the Run Report tab. This report has analytics/transaction data, and allows you to drill down into very specific dimensions.
The API documentation for the Platform Buyer Report is located here.
Select details to include in your report in the follow sections of the Run Report tab.
Basic
| Field | Description | Options |
|---|---|---|
| Interval (drop-down menu) | Select the time interval you would like the data to be broken down by. Selecting "cumulative" means there will be no time breakout in your report. | - Hourly - Daily - Monthly - Cumulative |
| Range (drop-down menu) | Select the date range you would like to include for the report. | - Custom - Current Hour - Today - Yesterday - Last 48 Hours - Last 7 Days - Month to Date - Month to Yesterday - Last Month |
| Time Zone (drop-down menu) | Select the time zone you would like your data to be represented in. | All 24 global time zones |
| Type (drop-down menu) | Select the type of report you would like to use based on the data you need. | - Platform Buyer Report (default) - Bidder Billing Report - Bidder Bid Error Report - Completed Creatives Audits Report |
Metrics
Select the metrics you want to be displayed in the report. Click the Edit button on the right to select/deselect.
| Metric | Definition |
|---|---|
| Buyer eCPM | The buyer's cost per impression expressed in eCPM. |
| Buyer Spend | The amount the buyer pays for the cost of media. |
| Buyer Spend Buyer Currency | The buyer's total spend in their selected currency. For a list of supported currencies, see Supported Currencies. |
| Imps (bought) | The total number of impressions bought. |
| Measurement Rate | The percentage of impressions measured for viewability out of the total number of impressions. (View Measured Imps / Imps) |
| View-Measured Imps | The total number of impressions that were measured for viewability. |
| Viewability Rate | The percentage of impressions that were viewable out of the total number of impressions measured for viewability. (Viewable Imps / View Measured Imps) |
| Viewable Imps | The number of measured impressions that were viewable, per the IAB Viewability definition, which states that an impression is viewable if 50% of the pixels are in-view during one consecutive second. |
Filters
Select the filters you want to be used to generate the report. Click the Edit button on the right to select/deselect.
| Metric | Definition |
|---|---|
| Buyer Currency | Select to filter by the buyer member's selected currency. For a list of supported currencies, see Supported Currencies. |
| Buyer Member | Select to filter by the internal ID of the buyer member. |
| Content Category | Select to filter by content category that the inventory where the impression occurred was associated with. For more information about content categories, see the Content Category Service. |
| Country | Select to filter by the country the impression originated from |
| Creative | Select to filter by ID of the creative that served on the impression where the "event" you're counting occurred. For more information about creatives, see the Creative Service. |
| Creative Size | Select to filter by the size of the creative. |
| Impression Type | Select to filter by the type of impression served. Possible values: - 1 = blank - 2 = PSA - 3 = default error - 4 = default - 5 = kept - 6 = resold - 7 = RTB - 8 = PSA resulting from a default error - 9 = external impression - 10 = external click |
| Publisher | Select to filter by internal ID of the publisher, which is one level more detailed than seller member. |
| Seller Member | Select to filter by internal ID of the seller member. |
| Site | Select to filter by site, which is a group of tags (publisher placements) |
| Tag | Select to filter by specific placements from a seller member. Most granular level of publisher inventory. |
Dimensions
Include IDs as separate column
(checkbox to the left)
Select the dimensions you want to be used to generate the report. Click the check box on the left to select/deselect. Select Include IDs as separate column if you would like the object ID listed as a separate column in the report.
| Metric | Description |
|---|---|
| Buyer | The internal member ID of the buyer member. |
| Buyer Currency | Buyer member's selected currency. For a list of supported currencies, see Supported Currencies. |
| Buyer Seat Code | The Custom Buyer Seat ID (submitted by DSP) that was used to bid on the impression |
| Buyer Seat Name | The display name for the buyer seat code |
| Content Category | Category that the inventory where the impression occurred was associated with. For more information about content categories, see the Content Category Service. |
| Country | The country the impression originated from |
| Creative | ID of the creative that served on the impression where the "event" you're counting occurred. For more information about creatives, see the Creative Service. |
| Creative Size | Size of the creative served |
| Impression Type | Type of impression served. Possible values: - 1 = blank - 2 = PSA - 3 = default error - 4 = default - 5 = kept - 6 = resold - 7 = RTB - 8 = PSA resulting from a default error - 9 = external impression - 10 = external click |
| Publisher | Internal ID of the publisher, which is one level more detailed than seller member |
| Seller Member | Internal ID and name of the seller member. |
| Supply Type | The type of supply impressions are originating from. Possible values: - 0=web - 1=mobile web - 2=mobile app |
| Tag | Specific placements from a seller member. Most granular level of publisher inventory. |
Delivery
This section determines how the report will be delivered to you as well as any reports you would like to save.
Options on how to run the report
(Select one of the options)
| Option | Description |
|---|---|
| Run now, show results in screen | This will display the report in the View Report tab of the report screen. Recommended delivery format for reports with less dimensions and/or metrics. |
| Run in background, notify me when results are ready to view | Report will run in the background and a pop-up will notify you when the report is complete. Access complete report from the Your Reports tab. Recommended delivery format for reports with less dimensions and/or metrics. |
| Export, send results via email | Report will be sent to the email included in the text box. Use the drop down option to select the format of the file to be sent via email. Recommended delivery format for larger reports with lots of dimensions and/or metrics. |
Options to save the report
(Select both or one of the options)
| Option | Description |
|---|---|
| Add to scheduled reports | If there is a report that you want every day, week, or month: - Configure what you want that report to look like. - Click Add to scheduled reports. |
| Save as report template | This allows you to configure different types of templates of reports that you plan on running frequently, or slightly modifying. Enter the name of the report in the Report Name text box. |
Run report
After your selections are made, click Run Report to run the report. The View Report screen will automatically be accessed, where the report results are displayed.