Publisher configuration

Article
03/01/2024

Prior to creating any pieces of the sell-side hierarchy via the API, it is best practice to fully configure the publisher first. The reason for this is that there are defaults that can be specified on a publisher level which cascade to child objects under the publisher.

There are a number of different parameters which can be configured at the publisher level. These settings fall under a few services:

Publisher

Timezone

This parameter, stored in the "timezone" field, defines the default timezone that will be applied to newly created objects unless otherwise specified at the time of their creation. For a list of valid timezone values, see API Timezones. The sample JSON below shows how to set this parameter.

{
  "publisher": {
    "timezone": "EST5EDT",
    ...
  }
}

Allow internal and external CPA/CPC deals

These settings determine whether internal (managed/direct) and external (platform) can buy impressions using a CPC or CPA payment type. The sample JSON below shows how to set these parameters.

{
  "publisher": {
    "allow_cpa_managed": true,
    "allow_cpa_external": true,
    "allow_cpc_managed": true,
    "allow_cpc_external": true,
    "managed_cpc_bias_pct": 100,
    "managed_cpa_bias_pct": 100,
    "external_cpc_bias_pct": 90,
    "external_cpc_bias_pct": 90,
    ...
  }
}

Billing address

This setting, stored in the parameter in the sample below, specifies the billing address for the advertiser. The sample JSON below shows how to set this parameter.

{
  "publisher": {
    "billing_dba": "Publisher Doing Business As",
    "billing_address1": "123 Main Street",
    "billing_address2": "Floor 4",
    "billing_city": "Smallville",
    "billing_state": "PA",
    "billing_country": "United States",
    "billing_zip": "12345",
    ...
  }
}

Ad quality settings

The ad profile service allows you to specify the types of creatives which are eligible to serve on a given publisher based on creative attributes. The JSON samples below show how to set these parameters.

Buyers

{
  "ad_profile": {
    "default_member_status": "trusted",
    "members": [
      {"id": 123, "status": "banned"},
      {"id": 231, "status": "banned"},
      {"id": 312, "status": "banned"}
    ]
    ...
  }
}

Brands

{
  "ad_profile": {
    "default_brand_status": "trusted",
    "brands": [
      {"id": 321, "status": "banned"},
      {"id": 213, "status": "banned"},
      {"id": 132, "status": "banned"}
    ]
    ...
  }
}

Languages

{
  "ad_profile": {
    "default_language_status": "banned",
    "languages": [
      {"id": 1, "status": "trusted"}
    ]
    ...
  }
}

Ad servers

{
  "ad_profile": {
    "default_ad_server_status": "trusted",
    "ad_servers": [
      {"id": 4, "status": "banned"},
      {"id": 8, "status": "banned"},
      {"id": 11, "status": "banned"}
    ]
    ...
  }
}

Attributes

{
  "ad_profile": {
    "default_technical_attribute_status": "trusted",
    "technical_attribute": [
      {"id": 5, "status": "banned"},
      {"id": 7, "status": "banned"}
    ]
    ...
  }
}

Creatives

{
  "ad_profile": {
    "creatives": [
      {"id": 1, "status": "banned"},
      {"id": 2, "status": "trusted"},
      {"id": 3, "status": "banned"},
      {"id": 4, "status": "banned"},
      {"id": 5, "status": "trusted"},
      {"id": 6, "status": "trusted"},
      {"id": 7, "status": "banned"},
      {"id": 8, "status": "trusted"},
      {"id": 9, "status": "banned"},
      {"id": 10, "status": "banned"},
      {"id": 11, "status": "banned"},
      {"id": 12, "status": "banned"},
      {"id": 13, "status": "trusted"},
      {"id": 14, "status": "banned"},
      {"id": 15, "status": "trusted"},
      {"id": 16, "status": "trusted"},
      {"id": 17, "status": "banned"}
    ]
    ...
  }
}

Payment rules

Pricing type

The payment type setting specifies the way that the publisher is going to be paid. The choices for pricing type are "cpm" and "revshare". The sample JSON below shows how to set these parameters:

{
  "payment-rule": {
    "pricing_type": "cpm",
    "cost_cpm": 1,
    ...
  }
  }

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