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Digital Platform API - Device Model service

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Mobile devices are categorized by make and model, where make is generally the manufacturer of the device (such as Apple) and model is generally the specific product (such as iPhone). The read-only Device Model Service allows you to see what models of mobile devices are registered in the Xandr system, as well as the make, device type (phone, tablet, or other device), device screen size, and supported capabilities (such as JavaScript creatives, Flash creatives, cookies) for each model. You can use this service to retrieve this data for targeting in mobile campaigns.

Note

You can target mobile campaigns based on mobile carrier as well. For more details, see the Carrier Service.

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/device-model View all device models
GET https://api.appnexus.com/device-model?device_type=DEVICE_TYPE View all device models of a specific type (i.e., pc, phone, or tablet)
GET https://api.appnexus.com/device-model?id=DEVICE_MODEL_ID View a specific device model
GET https://api.appnexus.com/device-model/meta Find out which fields you can filter and sort by

JSON fields

Field Type Description
codes array of objects Third-party representations for the device model. See Codes below for more details.
device_make_id int The ID of the device make to which the model belongs. For example, the iPhone device model would belong to the Apple device make.
device_make_name string The name of the device make to which the model belongs.
device_type enum The type of device. Possible values:
- pc
- phone
- tablet
- tv
- gameconsole
- stb
- mediaplayer
id int The ID of the device model.
name string The name of the device model (such as iPhone).
screen_height int The height of the screen on the device.
screen_width int The width of the screen on the device.
supports_cookies Boolean Not yet available. If true, the device supports cookies. If null, Xandr does not know whether or not the device supports cookies.
supports_flash Boolean Not yet supported. If true, the device supports Flash creatives. If null, Xandr does not know whether or not the device supports Flash.
supports_geo Boolean Not yet available. If true, the device can pass the latitude and longitude of users, when GPS data is available.
supports_html_audio Boolean Not yet available. If true, the device supports HTML audio creatives. If null, Xandr does not know whether or not the device supports HTML audio.
supports_html_video Boolean Not yet available. If true, the device supports HTML video creatives. If null, Xandr does not know whether or not the device supports HTML video.
supports_js Boolean Not yet available. If true, the device supports JavaScript creatives. If null, Xandr does not know whether or not the device supports JavaScript.

Codes

Each object in the codes array contains the following fields.

Field Type Description
id int The ID for the device model.
code string The third-party representation for the device model.
notes string Identification information about the third-party.
device_model_id int The ID for the device model.

Examples

View all models of mobile devices

$ curl -b cookies -c cookies 'https://api.appnexus.com/device-model'
{
    "response": {
        "status": "OK",
        "count": 9033,
        "start_element": null,
        "num_elements": null,
        "device-models": [
            {
                "id": 1,
                "name": "Onetab XST2",
                "device_make_id": 1,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "4G Systems",
                "codes": [
                    {
                        "id": 1,
                        "code": "da-3499464",
                        "notes": "4G Systems:Onetab XST2",
                        "device_model_id": 1
                    }
                ]
            },
            {
                "id": 2,
                "name": "PAD7",
                "device_make_id": 2,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "A-Link",
                "codes": [
                    {
                        "id": 2,
                        "code": "da-3924965",
                        "notes": "A-Link:PAD7",
                        "device_model_id": 2
                    }
                ]
            },
            {
                "id": 3,
                "name": "A101",
                "device_make_id": 3,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "Acer",
                "codes": [
                    {
                        "id": 3,
                        "code": "da-3318996",
                        "notes": "Acer:A101",
                        "device_model_id": 3
                    }
                ]
            },
            {
                "id": 4,
                "name": "A200",
                "device_make_id": 3,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "Acer",
                "codes": [
                    {
                        "id": 4,
                        "code": "da-3334186",
                        "notes": "Acer:A200",
                        "device_model_id": 4
                    }
                ]
            },
            ...
        ]
    }
}

View a specific model of mobile device

$ curl -b cookies -c cookies 'https://api.appnexus.com/device-model?id=2'
    "response": {
        "status": "OK",
        "count": 1,
        "start_element": null,
        "num_elements": null,
        "device-model": {
            "id": 2,
            "name": "PAD7",
            "device_make_id": 2,
            "device_type": "tablet",
            "screen_width": null,
            "screen_height": null,
            "is_aggregated": false,
            "supports_js": null,
            "supports_cookies": null,
            "supports_flash": null,
            "supports_geo": null,
            "supports_html_video": null,
            "supports_html_audio": null,
            "device_make_name": "A-Link",
            "codes": [
                {
                    "id": 2,
                    "code": "da-3924965",
                    "notes": "A-Link:PAD7",
                    "device_model_id": 2
                }
            ]
        }
    }
}

View all models of "tablet" devices

$ curl -b cookies -c cookies 'https://api.appnexus.com/device-model?device_type=tablet'
{
    "response": {
        "status": "OK",
        "count": 547,
        "start_element": null,
        "num_elements": null,
        "device-models": [
            {
                "id": 1,
                "name": "Onetab XST2",
                "device_make_id": 1,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "4G Systems",
                "codes": [
                    {
                        "id": 1,
                        "code": "da-3499464",
                        "notes": "4G Systems:Onetab XST2",
                        "device_model_id": 1
                    }
                ]
            },
            {
                "id": 2,
                "name": "PAD7",
                "device_make_id": 2,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "A-Link",
                "codes": [
                    {
                        "id": 2,
                        "code": "da-3924965",
                        "notes": "A-Link:PAD7",
                        "device_model_id": 2
                    }
                ]
            },
            {
                "id": 3,
                "name": "A101",
                "device_make_id": 3,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "Acer",
                "codes": [
                    {
                        "id": 3,
                        "code": "da-3318996",
                        "notes": "Acer:A101",
                        "device_model_id": 3
                    }
                ]
            },
            {
                "id": 4,
                "name": "A200",
                "device_make_id": 3,
                "device_type": "tablet",
                "screen_width": null,
                "screen_height": null,
                "is_aggregated": false,
                "supports_js": null,
                "supports_cookies": null,
                "supports_flash": null,
                "supports_geo": null,
                "supports_html_video": null,
                "supports_html_audio": null,
                "device_make_name": "Acer",
                "codes": [
                    {
                        "id": 4,
                        "code": "da-3334186",
                        "notes": "Acer:A200",
                        "device_model_id": 4
                    }
                ]
            },
            ...
        ]
    }
}