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Media Type service

  • Article

The Xandr platform categorizes creatives by format, media type, and media subtype:

  • Format defines the resource type of the creative (flash, image, etc.)
  • Media type defines the general display style of the creative (banner, expandable, video, etc.)
  • Media subtype defines the specific display style of the creative (standard banner, MediaMind expandable, Standard VAST, etc.)

This read-only service allows you to view all of the supported media types.

Tip

To view all supported formats and media subtypes, you can use the Creative Format Service and the Media Subtype Service.

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/media-type View all media types.
GET https://api.appnexus.com/media-type?id=MEDIA_TYPE_ID View a specific media type.

JSON fields

Field Type Description
code string A code-friendly version of the media type's name. For example, "Image and Text" becomes "image_and_text".
id int The ID of the media type.
last_modified timestamp The date and time when Xandr last modified the media type.
media_type_group_id int The group to which a media type belongs. This information is relevant for setting allowed media types on placements (see Placement Service). Only media types that belong to the same group can be allowed on a single placement.
name string The name of the media type. For example, "Banner", "Interstitial", or "Video".
uses_sizes enum The size requirement for creatives belonging to the media type.
Possible values:
- "always": Width and height are required when adding creatives (Banner and Expandable).
- "sometimes": Width and height are sometimes required when adding creatives (Pop and Text).
- "never": Width and height are not required when adding creatives (Interstitial, Video, and Skin).

Examples

View all media types

$ curl -b cookies -c cookies 'https://api.appnexus.com/media-type'
{
    "response": {
        "status": "OK",
        "count": 8,
        "start_element": null,
        "num_elements": null,
        "media-types": [
            {
                "id": 1,
                "name": "Banner",
                "media_type_group_id": 1,
                "uses_sizes": "always",
                "last_modified": "2012-03-16 21:36:10"
            },
            {
                "id": 2,
                "name": "Pop",
                "media_type_group_id": 2,
                "uses_sizes": "sometimes",
                "last_modified": "2012-03-16 21:36:10"
            },
            {
                "id": 3,
                "name": "Interstitial",
                "media_type_group_id": 1,
                "uses_sizes": "never",
                "last_modified": "2012-06-26 17:18:54"
            },
            {
                "id": 4,
                "name": "Video",
                "media_type_group_id": 4,
                "uses_sizes": "never",
                "last_modified": "2012-03-16 21:36:10"
            },
            {
                "id": 5,
                "name": "Text",
                "media_type_group_id": 1,
                "uses_sizes": "sometimes",
                "last_modified": "2012-03-16 21:36:10"
            },
            {
                "id": 6,
                "name": "Expandable",
                "media_type_group_id": 1,
                "uses_sizes": "always",
                "last_modified": "2012-03-16 21:36:11"
            },
            {
                "id": 8,
                "name": "Skin",
                "media_type_group_id": 1,
                "uses_sizes": "never",
                "last_modified": "2012-06-26 17:18:54"
            },
            {
                "id": 9,
                "name": "Facebook",
                "media_type_group_id": 6,
                "uses_sizes": "always",
                "last_modified": "2012-06-27 18:53:17"
            }
        ]
    }
}

View the "Video" media type (ID 4)

$ curl -b cookies -c cookies 'https://api.appnexus.com/media-type?id=4'
{
    "response": {
        "status": "OK",
        "count": 1,
        "start_element": null,
        "num_elements": null,
        "media-type": {
            "id": 4,
            "name": "Video",
            "media_type_group_id": 4,
            "uses_sizes": "never",
            "last_modified": "2012-03-16 21:36:10"
        }
    }
}

View media types that always require creatives to have a width and height

$ curl -b cookies -c cookies 'https://api.appnexus.com/media-type?uses_sizes=always'
{
    "response": {
        "status": "OK",
        "count": 4,
        "start_element": 0,
        "num_elements": 100,
        "media-types": [
            {
                "id": 1,
                "name": "Banner",
                "media_type_group_id": 1,
                "uses_sizes": "always",
                "last_modified": "2012-03-16 21:36:10",
                "code": "banner"
            },
            {
                "id": 6,
                "name": "Expandable",
                "media_type_group_id": 1,
                "uses_sizes": "always",
                "last_modified": "2012-03-16 21:36:11",
                "code": "expandable"
            },
            {
                "id": 9,
                "name": "Facebook",
                "media_type_group_id": 6,
                "uses_sizes": "always",
                "last_modified": "2012-06-27 18:53:17",
                "code": "facebook"
            },
            {
                "id": 10,
                "name": "Image and Text",
                "media_type_group_id": 1,
                "uses_sizes": "always",
                "last_modified": "2013-10-31 20:31:59",
                "code": "image_and_text"
            }
        ]
    }
    }