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Digital Platform API - Selecting the correct template for your creative

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Use the guide below in determining which template to use for your creatives.

Tip

A creative's media_url / contentvalue is plugged into the the creative template to form the code that is delivered to the user's browser. Therefore, it is essential to choose the appropriate template ID when submitting a creative. For more information about creatives, see the Creative Service.

Note

Get more information about template IDs.

For more information about creative templates (and template IDs), see the Creative Template Service.

ID: 1

This template is used if your creative is a single URL that points to a piece of html code.

You will need to pass the URL in the media_url field and set an id of 1 in the template object.

Template

    <iframe frameborder="0" width="${CREATIVE_WIDTH}" height="${CREATIVE_HEIGHT}" marginheight="0" marginwidth="0" target="_blank" scrolling="no" src="${MEDIA_URL}"></iframe>

ID: 1 Example

Creative

{
    "creative": {
        "width": 320,
        "height": 50,
        "media_url": "http://test.com/piece_of_html",
        "template": {
            "id": 1
        }
    }
}

The following will be sent to the user's browser.

<iframe frameborder="0" width="320" height="50" marginheight="0" marginwidth="0" target="_blank" scrolling="no" src="http://test.com/piece_of_html"></iframe>

ID: 2

This template is used if your creative is a single URL that points to a piece of Javascript code.

You will need to pass the URL in the media_url field and set an id of 2 in the template object.

Template

<html><body style="margin-left: 0%; margin-right: 0%; margin-top: 0%; margin-bottom: 0%"><script type="text/javascript" src="${MEDIA_URL}"></script></body></html>

ID: 2 Example

Creative

{
    "creative": {
        "width": 320,
        "height": 50,
        "media_url": "http://test.com/piece_of_js",
        "template": {
            "id": 2
        }
    }
}

The following will be sent to the user's browser.

<html><body style="margin-left: 0%; margin-right: 0%; margin-top: 0%; margin-bottom: 0%"><script type="text/javascript" src="http://test.com/piece_of_js"></script></body></html>

ID: 5

This template is used if your creative starts and ends with Javascript components, even if the Javascript code writes HTML.

You will need to pass the Javascript code in the content field and set an id of 5 in the template object.

Template

<html><body style="margin-left: 0%; margin-right: 0%; margin-top: 0%; margin-bottom: 0%"><script type="text/javascript">${CONTENT}</script></body></html>

ID: 5 Example

Creative

{
    "creative": {
        "width": 320,
        "height": 50,
        "content": "var source = "http://test.com/test.img; var cw = 320; var ch = 50; ",
        "template": {
            "id": 5
        }
    }
}

The following will be sent to the user's browser.

<html><body style="margin-left: 0%; margin-right: 0%; margin-top: 0%; margin-bottom: 0%"><script type="text/javascript">var source = "http://test.com/test.img"; var cw = 320; var ch = 50</script></body></html>

ID: 6

This template is used if your creative starts and ends with HTML components, even if these HTML components are <script> tags.

You will need to pass the html code in the content field and set an id of 6 in the template object.

Template

      ${CONTENT}

ID: 6 Example

Creative

 {
    "creative": {
        "width": 320,
        "height": 50,
        "content": "<script type="text/javascript">var hostname = "http://hostname.com";</script><noscript>var hostname = "http://hostname.com";</noscript>",
        "template": {
            "id": 7
        }
    }
}

The following will be sent to the user's browser.

<script type="text/javascript">var hostname = "http://hostname.com";</script><noscript>var hostname = "http://hostname.com";</noscript>