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Microsoft Invest - Google Ad Manager disapproval reasons

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You may receive a disapproval reason from Google Ad Manager for various reasons.

Use the table below to better understand why your creative was rejected. The disapproval reasons are sorted in ascending order by ID (0 to 35).

ID Disapproval Label Description Recommendation
0 length_of_image_animation The length of the image animation exceeds the Google Ad Manager animation length limit (30 seconds). Revise the creative to be 30 seconds or less and re-upload it.
1 broken_url The clickthrough URL assigned to your creative is not working properly. Replace the clickthrough URL with one that is properly working.
2 media_not_fuctional Something is wrong with the creative. Retest the creative's functionality.
3 invalid_fourth_party_call The creative makes a fourth-party call to an unapproved vendor. Confirm that the creative's calls are being made to Google Ad Manager-approved vendors. For more information, see Google's Authorized Buyer documentation. If you have modified your creative content to add users to segments when the creative is viewed, this will trigger Microsoft Advertising to call User ID Syncing, which will in turn cause your creative to be rejected by Google Ad Manager due to calls to undeclared vendors. Instead of modifying your creative content so that it can make calls to User ID Syncing, you should associate segment pixels with creatives, which will not cause usersync pixels to get called. For more information, see Associate Segment Pixels with Creatives. If you do decide to modify the creative content in this manner, be sure to append &no_redir=1 to the query string of the segment ad call to prevent usersync pixels from getting called.
4 incorrect_remarketing_declaration The creative targets consumers using remarketing lists and/or collects data for subsequent use in retargeting, but does not correctly declare that use. Ensure that the creative explicitly states the use of targeting consumers who are leveraging remarketing lists and/or collecting data for subsequent retargeting.
5 landing_page_error Clicking on the creative leads to an error page. Replace the landing page URL with one that is up and running.
6 ad_size_does_not_match_ad_slot The creative size when rendered does not match the declaration. Ensure that the correct creative size has been associated with the creative.
7 no_border Creatives with a white background require a contrasting border, which was missing. Add a clearly defined border to the creative.
8 fourth_party_browser_cookies The creative attempts to set cookies from a fourth party that is not certified. Ensure that the creative is setting cookies from a certified fourth party.
9 lso_objects The creative sets an LSO object, such as Flash cookies, browser helper objects, or HTML5 Local Storage. Remove all LSO objects.
10 blank_creative The creative renders a blank at the time of Google Ad Manager's audit. Ensure that the creative is viewable by all users.
11 destination_urls_undeclared The creative uses rotation, but not all the destination URLs were declared. Provide the missing destination URLs.
12 problem_with_click_macro There is a problem with the way the click macro is used. Note: All creatives must contain the Google Ad Manager CLICK_URL_MACRO. It must exist to pass the programmatic audit. It must be able to pass a human audit. Microsoft Advertising automatically appends this to every bid response for Google Ad Manager. Submit a support request.
13 incorrect_ad_technology_declaration The ad technology declaration is not accurate.
You must declare all ad servers and data providers upon upload in order for creatives to serve on Google Ad Manager. During the audit process, Google Ad Manager checks all calls that the tag makes. If there is a discrepancy between the ad servers and data providers that were declared upon upload and the calls that the creative actually makes, your creative will be rejected.
Update the list of declared ad servers and data providers for your creative using the UI. Confirm what you have declared is accurate, and then reach out to the Microsoft Advertising audit team. If your adsever/technology vendor is not currently approved by Google Ad Manager, see Google Ad Manager third- and fourth-party vendor declarations.
14 incorrect_destination_url_declaration The URL that you declared for this creative does not match the actual landing_page_url. Ensure that the declared click-through URL matches the actual landing page URL.
15 expandable_incorrect_direction The declared expanding direction does not match the actual direction. Ensure that the creative is actually expanding in the direction that has been specified.
16 expandable_direction_not_supported The creative does not expand in a supported direction. Ensure that the creative is expanding in a supported direction.
17 expandable_invalid_vendor The creative uses an expandable vendor that is not supported. Ensure that the creative is using a supported expandable vendor.
18 expandable_functionality There was an issue with the expandable creative. Retest the expandable creative's functionality.
19 video_invalid_vendor The creative uses a video vendor that is not supported.
You must declare all ad servers and data providers upon upload for creatives to serve on Google Ad Manager. During the audit process Google Ad Manager checks all calls that the tag makes. If your creative makes a call to an unapproved video vendor your creative will be rejected.
Confirm that the calls your creative makes are to Google Ad Manager-approved video vendors. For more information, see Google's documentation.
20 video_unsupported_length The length of the video creative is not supported. If your VAST creative differs from the Google Ad Manager length parameters (15 or 30 seconds), it will be rejected. Revise the VAST creative's duration to 15 or 30 seconds.
21 video_unsupported_format The format of the video creative is not supported. Save the video creative in a format that is supported. For more information, see Video Creative Guidelines and Specifications.
22 video_functionality There was an issue with the video creative. Retest the video creative's functionality.
23 landing_page_disabled The landing page does not conform to the Ad Exchange policy. Ensure that the landing page associated with your creative conforms to Google Ad Manager's policy.
24 malware_suspected The creative may contain malware. Remove all malware from the creative.
25 adult_image_or_video The creative contains adult images or video content. Remove any inappropriate adult images or video content.
26 inaccurate_ad_text The creative contains text that is unclear or inaccurate. Revise the creative text.
27 counterfeit_designer_goods The creative promotes counterfeit designer goods. Remove any content that promotes counterfeit designer goods.
28 pop_up The creative causes a pop-up window to appear. Remove the pop-up.
29 invalid_rtb_protocol_usage The creative does not follow policies set for the RTB protocol. Ensure that the creative conforms to policies set for the RTB protocol.
30 raw_ip_address_in_snippet The creative contains a URL that uses a numeric IP address for the domain. Remove calls made to IP addresses.
31 unacceptable_content_software The creative or landing page contains unacceptable content because it initiated a software or executable download.
A creative that initiates a software or executable download goes against the Google Ad Manager and Microsoft Advertising policy.
Confirm that the creative does not initiate a software or executable download.
32 unauthorized_cookie_on_google_domain The creative sets an unauthorized cookie on a Google domain. Remove the calls that set unauthorized cookies.
33 undeclared_flash_objects Flash content found where no Flash declared. Remove all Flash content from the creative.
34 invalid_ssl_declaration SSL support declared but not working correctly.
Google Ad Manager allows buyers to bid on secure inventory. If your creative is submitted as a secure creative, then Microsoft Advertising will pass back a secure flag in the bid response. If Google Ad Manager finds that your creative is not actually SSL supported, it will be rejected.
Remove any unsecure content from the creative.
35 direct_download_in_ad Rich Media - Direct Download in Ad (For example, a PDF download).
A direct download that results from clicking on the creative goes against the Google Ad Manager and Microsoft Advertising policy.
Remove any direct downloads from the creative.

If you can't locate your disapproval reason in the table above, you may find it in the Disapproved ad reasons column of the Google Ad Manager's Troubleshoot disapproved ads page.

If you don't see your disapproval reason listed there, you may be able to find it in Google's Snippet Status Report. In the Snippet Status Report, search for "enum DisapprovalReason". The full list of Google Ad Manager disapproval reasons is contained with curly brackets {} followed by enum DisapprovalReason.

The disapproval reasons are in all caps. An explanation of the disapproval reason appears above each approval code, which is demarcated by two slashes (//). For example, the LENGTH_OF_IMAGE_ANIMATION disapproval code corresponds to the //The length of the image animation is longer than allowed disapproval reason. ID numbers have been assigned to each disapproval reason. For example, LENGTH_OF_IMAGE_ANIMATION`` = 1.