Microsoft Invest - Buy Triton audio inventory

This page provides specific information for the Triton Audio Ad Exchange, which includes testing your ads and setting up a line item to target Triton audio inventory.

Test your ads

After designing your audio creative and adding your creative to Microsoft Advertising, you can test it. See Buying Audio Inventory.

Triton Digital has created a test station where you can test your a2x/Microsoft Advertising ads in a replica of a live environment. The test station runs a sequence of one song followed by one or more ads. You can test only one ad at a time.

To set up and listen to a test ad:

1. Upload your ad using the Creative Manager and assign it to the Alpha Test brand in the Creative Attributes section, using the Self-classify audit option.
2. Create a new line item. In the Buying Strategies area of the Basic Setup section, set the Bid a base CPM to $1.00 CPM.

   Note

   These impressions will not becharged since this is a testing platform.

3. In the Targeting section, select Inventory > 3rd Party Inventory targeting and enter your custom placement ID using the text mode.
4. Select Include and then Add.
5. Go to the following URL: https://player.listenlive.co/xxxx, where xxxx is the site ID provided by Triton Digital.

Target Triton inventory

After setting up your line item, you can target all Triton inventory or specific categories of Triton inventory.

In the Targeting section under Inventory, select Edit. This opens the Inventory Targeting dialog.

Target all Triton inventory

In the Inventory Targeting dialog, under 3rd Party Inventory > Sellers, search for "Triton". Include the seller called Triton Digital by selecting on the green checkmark icon.

Target specific categories of Triton audio inventory

Alternatively, you can narrow the inventory to specific formats. Select Triton Digital in the Sellers view to see a list of all the categories.You are now in the Publishers and Categories view. Select the format categories you want to include.

You can narrow the inventory type by excluding categories such as ad type, asset type etc. You can also exclude categories that you don't want instead of including categories that you do.

Ad type categories: preroll or midroll

If you want to play only preroll ads, exclude the midroll category.

To specify a preroll line item:

1. In the inventory list for Triton Digital, search for Midroll.
2. Select the minus icon to exclude the Midroll category.

Device categories

Using inventory targeting, you can narrow the scope of your line item to include or exclude device categories. The available device categories are listed below.

Cookie categories

You can also narrow the inventory by specifying if the inventory should target players that use cookies, or those that do not. The available cookie categories are listed below.