Microsoft Invest - Cross-device reporting
Reporting on cross-device targeting and measurement is available in the Member Analytics report, the Device Analytics report, and the Data Usage report, as well as on the Analytics tab for the augmented line item.
Note
Cross-device Metrics on the Line Item Analytics tab includes data for the last 60 days only.
Reports with Cross-device metrics
Warning
Cross-device functionality is available to sellers when running line items that purchase inventory from the ad exchange using RTB. It's not available when sellers are running managed campaigns on their own inventory.
| Report | Cross-device Metric(s) | Notes |
|---|---|---|
| Member Analytics | - Post View Cross Device Conversions - Post Click Cross Device Conversions |
Compare these metrics to the standard Post View Conversions and Post Click Conversions metrics, which include all conversions including cross-device conversions. |
| Device Analytics | - Conversion Device Make - Conversion Device Type |
Compare these metrics to the standard Device Make and Device Type metrics, which include all devices, not just ones where a conversion occurred. |
| Data Usage | Data Type | Supported values are Segment and Cross Device. |
| Buyer Reach and Frequency | - Cross Device Incremental Device Reach - Cross Device Incremental Imps |
The number of unique devices reached and the number of impressions which are transacted due to cross-device audience extension. |