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Show Native Ads on iOS

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Overview

Native ads give you the ability to create ads that are customized to match the look and feel of the rest of your application. This article describes Mobile SDK Native Ads API at a high level, and includes an usage example.

Native networks that supported through mediation for native ads are:

  • Facebook
  • Google AdMob and Google DoubleClick for Publishers (Google DFP)

In order to serve native ads, you will send a "native ad request" and receive a "native ad response" as explained in the following section.

Note

Keep a reference to the ANNativeAdRequest and ANNativeAdResponse objects that you create, otherwise they will go out of scope and cause unexpected behavior.

Process

  • Set up a request object, and set some of its properties such as the placement ID and whether to pre-load the ad's icon image.
  • Optionally, set the renderer_id for this NativeAdRequest. (For more on renderer_id see see Native Layout Service.) The renderer_id needs to be specified for vastxml, likes, downloads, saleprice, phone, address, display URL to be returned in the NativeAdResponse.
  • Assuming the request is successful, we load the native ad assets from the response into the view and register it so that we can track user interactions such as clicks.

Request

First, we set up the request object and set some of its properties such as the placement ID and whether to pre-load the ad's icon image:

ANNativeAdRequest *request = [[ANNativeAdRequest alloc] init];
request.placementId = @"123456";
request.rendererId = 123;
request.gender = ANGenderMale;
request.shouldLoadIconImage = YES;
request.shouldLoadMainImage = YES;
request.delegate = self;
[request loadAd];

Response

Assuming the request is successful, we load the native ad assets from the response into the view and register it so that we can track user interactions such as clicks:

- (void)adRequest:(ANNativeAdRequest *)request didReceiveResponse:(ANNativeAdResponse *)response {
      // (code which loads the view)
      MyDummyView *view;
      view.title.text = response.title;
      view.text.text = response.body;
      view.iconImageView.image = response.iconImage;
      view.mainImageView.image = response.mainImage;
      [view.callToActionButton setTitle:response.callToAction forState:UIControlStateNormal];
 
      response.delegate = self;
 
      [response registerViewForTracking:view
                 withRootViewController:self
                         clickableViews:@[view.callToActionButton, view.mainImageView]
                                  error:nil];
 }

In this example response, we use several elements of a native ad:

  • A title
  • An icon image
  • The main ad image
  • Bodytext
  • A "call to action" button that the user can click to convert

Fields supported in Native

As of version 5.0 of the Mobile SDK, support for native assets is aligned with how native creatives are set up in the application.

If you are still using Legacy Native in the application, you will need to move to "New" Native for your creatives.

The following is a comprehensive list of native assets supported in the SDKs.

Asset Supported Pre 5.0? Supported Post 5.0? v5.0+ API-Usage Example
Image, Width, Height Yes, Yes, Yes Yes, Yes, Yes response.mainImage;
response.mainImageSize;
response.mainImageURL;
Icon+Width+Height Yes, No, No Yes, Yes, Yes response.iconImage;
response.iconImageURL;
response.iconImageSize;
Title Yes Yes response.title;
Sponsored by Yes Yes response.sponsoredBy;
Body text Yes Yes response.body;
Desc2 Yes Yes response.additionalDescription;
Call-to-action Yes Yes response.callToAction;
Rating, Scale Yes, Yes Yes, No response.rating;
Likes No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Downloads No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Price No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Sale Price No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Phone No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Address No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Display URL No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Click URL No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Click Fallback URL No Yes (json only) NSDictionary *customElements = response.customElements[@"ELEMENT"]; if(customElements){ NSString *likes = customElements[@"likes"] NSString *downloads = customElements[@"downloads"] NSString *price = customElements[@"price"] NSString *saleprice = customElements[@"saleprice"] NSString *phone = customElements[@"phone"] NSString *address = customElements[@"address"]; NSString *displayurl = customElements[@"displayurl"]; // To Get clickUrl NSString *clickUrl = customElements[@"link"][@"url"]; //To Get clickFallbackUrl NSString *clickFallbackUrl = customElements[@"link"][@"fallback_url"] }
Privacy URL No Yes response.privacyLink;
Video No Yes response.vastXML;
Custom Yes No
Context Yes No
Full text Yes No