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Create and customize a video placement tag

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Tag customization requires you to build on the root tag by identifying the correct handler for your implementation, then adding a combination of required and optional parameters.

Note

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To customize a video placement tag for use in a tag implementation:

  1. On the Placement screen in Monetize, click Export Tag to export the root of the tag.

    A typical root tag looks like this: https://secure.adnxs.com/ptv?id=12345678.

  2. If the page is secure, update the endpoint to https://

  3. The default tag uses the ptv handler. See the following table to determine whether you should replace the handler with a different one.

    Placement type Client-Side Handler Server-Side Handler
    single ad ptv ssptv
    ad pod vmap ssvmap

    Note

    Some video players don't support VMAP. If your player doesn't support it, you can implement ad pods using the /ptv or /ssptv handler.

  4. Add the required parameters to your tag. For more information, see: