Explore the monetization dashboard
The Monetization Dashboard shows you key publisher performance metrics at a glance in several sections. This page describes the different sections of the Dashboard.
Note
The data on the Monetization Dashboard is not updated in real time. The most recent data on the Dashboard will be from the previous day (in UTC). The delay is necessary because we pull some reporting data from external systems. Data is always displayed in UTC. The data does not reflect revenue associated with fixed fee direct line items, or otherwise allocated via adjustments. Use the Network Analytics Report for a complete view of your revenue.
Get to the dashboard
Publisher-only clients: Select Reports > Dashboard.
All other clients: Select Publishers > Dashboard.
The default view of the screen with no filters selected is shown below. Each section of the Dashboard is described in more detail in the following sections.
Use Filters to understand performance
The metrics shown by default include all demand sources and all inventory. No filters are applied. If you need more detailed information, you can change the settings to show performance metrics across different time frames, inventory, buyers, and sales channels.
For example, you might want to see how mediated buyers are performing on a particular mobile web property. You can also use filters to seek out low-performing buyers and/or slices of inventory so that you can adjust your strategy. The charts update automatically when you change the filters.
Performance snapshot
The Performance Snapshot shows you how your inventory is performing compared to last week along several key metrics. These metrics consist of:
Revenue - Total revenue.
eCPM - Effective cost per thousand impressions.
RPM - Revenue per thousand impressions.
Fill Rate - Kept impressions and resold impressions divided by the total number of impressions.
Filled Impressions - Kept impressions and resold impressions.
Impressions - All impressions.
Important
Why do we compare this week to last week? Having a good reference point to compare to helps you understand material changes in your business versus revenue peaks and valleys that can occur such as over weekends or at the beginning of the month.
Analytics
The Analytics view is a graph where you can compare two different metrics. For example, Revenue vs. Total Impressions. You can look at metrics for the last 30 days or the last week. It updates when you change your filters, allowing you to, for example, analyze data from only mediated ad networks, or view revenue vs. total impressions over the last week coming from RTB.
Note
Each metric uses a different scale, shown along the left and right axis, and color-coordinated with the graph lines.
To view detail about a particular day, move your mouse over the point to display a summary box. A summary box appears with the numeric data for that day.
Top buyers and advertisers
The Top Buyers & Advertisers panel is designed to help you understand your top buyers and their spending behaviors. In addition to showing the raw stats for each buyer or advertiser, it shows the week-over-week percentage change for the performance of each. Each has a label attached to show whether they are buying via mediation or RTB. The list updates when you change your filters.
Important
Why do we compare this week to last week? Having a good reference point to compare to helps you understand material changes in your business versus revenue peaks and valleys that can occur such as over weekends or at the beginning of the month.
Top publishers and placement groups
The Top Publishers & Placement Groups panel is designed to help you understand your top publishers and the performance of individual placement groups. It shows buying results, including fill rate percentage. Like the Top Buyers & Advertisers panel, in addition to showing the raw stats for each, it shows the week-over-week percentage change for the performance of each. The list updates when you change your filters.