Microsoft Monetize - External DSPs using buyer seat IDs
Not every buyer seat ID that you'll see when creating deals is currently eligible for deal creation. Before you create a custom deal with an external DSP using buyer seat IDs, you should check the Buyer Seat Migration Status reference table and communicate with the buyer to ensure you're using the correct IDs.
The following DSPs have either fully or partially migrated to use buyer seat ID bidding on Microsoft Advertising, or they're in the process of migrating. When you set up a custom deal, you will see a combination of Microsoft Advertising member IDs and seat IDs when selecting a buyer.
Before you try to set up a deal using a buyer seat ID, please use the Seat ID Deal Status column in the table to verify eligibility. If your external DSP is marked Not Eligible, you should continue to set up deals using the Microsoft Advertising member ID.
Note
External DSPs not identified in this table have not yet migrated to buyer seat IDs.
For more information, see Understanding Buyer Seat IDs.
| Bidder ID | Bidder Name | Seat ID Bidding Status | Seat ID Deal Status |
|---|---|---|---|
| 254 | Active Agent | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 351 | Adelphic (formerly known as Viant) | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 91 | Adform | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 20 | Amobee (formerly known as Turn) | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 475 | Amobee TV | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 463 | Deepintent | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 101 | DV360 (formerly known as DBM) | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 34 | Epsilon/Conversant | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 54 | iPromote | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 96 | Media.net | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 8 | MediaMath | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 483 | MSAN | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 172 | Nextroll (Adroll) | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 44 | Quantcast | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 328 | StackAdapt | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals Note: StackAdapt is set up to transact through a single buyer seat only. |
| 82 | The Trade Desk | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 183 | Verizon Media Group | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 399 | Zemanta | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |
| 18 | Zeta | Bidding with seats on 100% of traffic | Eligible for Seat ID Deals |