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PSP supported formats and integration paths

  • Article

Prebid Server Premium (PSP) supports a variety of advertising formats and integration methods as detailed below. For more information, see Integrate with PSP and Set up Prebid Server Premium.

Important

  • Microsoft Monetize Ad Server customers do not need to change their integration method to call PSP, except for AMP
  • Microsoft Monetize customers generally need to update Prebid.js or Prebid Mobile SDK to call PSP, although other methods are supported
  • Native support is only available for native assets. Rendered native assets may come through as banner media type

Web and mobile web

Integration Method Banner Native Display Native Video Video Outstream Video Instream Long-Form Video
Microsoft Monetize Ad Server
AST (ut/v3) Y Y Y Y
OpenRTB (/openrtb2) Y Y Y Y Y
TinyTag (ttj) Y
Video Tag (/ptv or /ssptv) Y Y Y
VMAP (/vmap or /ssvmap) Y
Microsoft Monetize
Client-Side Prebid (ut/v3/prebid) Y Y Y Y Y
Server-Side Prebid (openrtb2/prebid) Y Y Y Y Y
OpenRTB (/openrtb2) Y Y Y Y Y
TinyTag (ttj) Y
Video Tag (/ptv or /ssptv) Y
Long-Form Video (/prebid/lfv or /prebid/lfvp) Y

App

Integration Method Banner Native Display Native Video Video Outstream Video Instream Long-Form Video
Microsoft Monetize Ad Server
Xandr Mobile SDK (ut/v3) Y Y Y Y Y
OpenRTB (/openrtb2) Y Y Y Y Y
Video Tag (/ptv or /ssptv) Y Y Y
VMAP (/vmap or /ssvmap) Y
Microsoft Monetize
Prebid Mobile SDK (openrtb2/prebid) Y Y Y Y Y
OpenRTB (/openrtb2) Y Y Y Y Y
Video Tag (/ptv or /ssptv) Y Y
Long-Form Video (/prebid/lfv or /prebid/lfvp) Y

AMP

Integration Method Banner
Microsoft Monetize Ad Server
AMP (prebid/amp) Y
Microsoft Monetize
AMP (prebid/amp) Y