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Deal eligibility requirements: setting up deals

  • Article

One of the requirements that needs to be met to transact on Xandr's open exchange is to confirm that you understand the Deal Service. In order to demonstrate your understanding, you’ll create deals with two Xandr test members, AN Talent(882) and AN Challenge(1370). The deal must represent the same inventory, and therefore should always appear on the same bid requests. Each deal must see over 10,000 impressions per day.

Step 1: Set up a deal with buyer member AN Talent (882)

Field Type (Length) Description Expected Value (For Test)
code string (100) The custom code for the deal.

Note: This field is mandatory and represents your internal deal ID, passed in the incoming bid request through the deal ID field in the PMP object.		 Value that you will be passing in PMP's object, deal ID field.
nacme string (255) The name of the deal. APN Test Deal 1
active Boolean If true, the deal is active. Note that the deal will be available to the buyer only when this field is true, start_date is in the past (or null), and end_date is in the future (or null). true
start_date timestamp The day and time when the deal starts being available to the buyer. If this is set, the format must be "YYYY-MM-DD HH:MM:SS". 2017-01-01 00:00:00
end_date timestamp The day and time when the deal stops being available to the buyer. If this is set, the format must be "YYYY-MM-DD HH:MM:SS". 2037-01-01 00:00:00
floor_price double The minimum CPM value that the buyer must bid to be eligible for the deal. 0.5
use_deal_floor Boolean If true, the floor_price is applied for the deal. true
buyer object The buying member who can target this deal. For more details, see Buyer below. 882
type object The type of deal. For platform sellers, a deal can be an open auction or a private auction. For more details, see Type below. 2

Buyer

The buyer object can be set on a POST, but cannot be updated with a PUT. If you want to change the buyer, you need to create a new deal. The buyer object should contain the following fields.

Field Type Description Expected Value (For Test)
id int The member ID of the buyer. 882

Type

The type object should contain the following fields.

Field Type (Length) Description Expected Value (For Test)
id int The ID representing the type of deal. Possible values:
- 1 = Open Auction
In an "Open Auction", buyers targeting the deals and buyers targeting the inventory via other means compete for the impression. If a buyer targeting a deal submits the highest bid and the bid clears the deal's floor, that buyer wins the auction, paying either the second-highest bid or the deal floor price, whichever is higher. If one of the non-deal buyers submits the highest bid, that buyer wins the auction, paying either the second-highest bid or ECP, whichever is higher.

- 2 = Private Auction
In a "Private Auction", buyers targeting the private deals compete for the impression first. Then, if none of the deal buyers win, the auction is opened to buyers targeting the inventory via other means. If a buyer targeting a deal submits a bid higher than the deal's floor and higher than any other private auction bids, that buyer wins the auction, paying either the second-highest bid from the private auction or the deal floor price, whichever is higher. If no private auction deals clear their floors, the highest bid in the open auction wins, paying either the second-highest bid from the open auction or ECP, whichever is higher.

For examples showing how these different types of auctions work, see "Deal Auction Mechanics" in documentation.		 Private Auction

Step 2: Set up the same deal for buyer member AN Challenge (1370)

Field Type (Length) Description Expected Value (For Test)
code string (100) The custom code for the deal.

Note: This field is mandatory and represents your internal deal ID, passed in the incoming bid request through the PMP's object, deal ID field.		 Value that you will be passing in PMP's object, deal ID field.
name string (255) The name of the deal. APN Test Deal 2
active Boolean If true, the deal is active. Note that the deal will be available to the buyer only when this field is true, start_date is in the past (or null), and end_date is in the future (or null). true
start_date timestamp The day and time when the deal starts being available to the buyer. If this is set, the format must be "YYYY-MM-DD HH:MM:SS". 2017-01-01 00:00:00
end_date timestamp The day and time when the deal stops being available to the buyer. If this is set, the format must be "YYYY-MM-DD HH:MM:SS". 2037-01-01 00:00:00
floor_price double The minimum CPM value that the buyer must bid to be eligible for the deal. 0.5
use_deal_floor Boolean If true, the floor_price is applied for the deal. true
buyer object The buying member who can target this deal. For more details, see Buyer below. 1370
type object The type of deal. For platform sellers, a deal can be an open auction or a private auction. For more details, see Type below. 2

Buyer member AN Challenge (1370)

The buyer object can be set on a POST, but cannot be updated with a PUT. If you want to change the buyer, you need to create a new deal.

The buyer object should contain the following fields.

Field Type Description Expected Value (For Test)
id int The member ID of the buyer. 1370

Type of deal

The type object should contains the following fields.

Field Type (Length) Description Expected Value (For Test)
id int The ID representing the type of deal. Possible values:
- 1 = Open Auction
In an "Open Auction", buyers targeting the deals and buyers targeting the inventory via other means compete for the impression. If a buyer targeting a deal submits the highest bid and the bid clears the deal's floor, that buyer wins the auction, paying either the second-highest bid or the deal floor price, whichever is higher. If one of the non-deal buyers submits the highest bid, that buyer wins the auction, paying either the second-highest bid or ECP, whichever is higher.

- 2 = Private Auction
In a "Private Auction", buyers targeting the private deals compete for the impression first. Then, if none of the deal buyers win, the auction is opened to buyers targeting the inventory via other means. If a buyer targeting a deal submits a bid higher than the deal's floor and higher than any other private auction bids, that buyer wins the auction, paying either the second-highest bid from the private auction or the deal floor price, whichever is higher. If no private auction deals clear their floors, the highest bid in the open auction wins, paying either the second-highest bid from the open auction or ECP, whichever is higher.

For examples showing how these different types of auctions work, see "Deal Auction Mechanics" in documentation.		 Private Auction

Step 3: Submit the deals for review

Once you feel confident that you've appropriately built to our Deal Service, and have set up both your deals as outlined above, submit a support case in order to have your traffic reviewed. Include both the Xandr deal IDs you've created. We will update you on the final steps of the process.

Deal Service API

REST API

Add a new deal:

POST https://api.appnexus.com/deal 
(deal JSON)

Modify an existing deal:

PUT https://api.appnexus.com/deal?id=DEAL_ID
(deal_update JSON)

View all deals you have with buyers:

GET https://api.appnexus.com/deal

View a specific deal:

GET https://api.appnexus.com/deal?id=DEAL_ID

View multiple deals by ID using a comma-separated list:

GET https://api.appnexus.com/deal?id=1,2,3

Delete a deal:

DELETE https://api.appnexus.com/deal?id=DEAL_ID

Example

Example POST call

$ cat new_test_deal_1
 
{
    "deal": {
        "code": "APN-TEST1",
        "use_deal_floor": true,
        "name": "APN Test Deal 1",
        "active": true,
        "start_date": "2016-12-01 01:00:00",
        "end_date": "2037-01-01 00:00:00",
        "floor_price": 0.5,
        "currency": "USD",
        "buyer": {
            "id": 882
        },
        "type": {
            "id": 2
        }
    }
}
 
$ curl -b cookies -c cookies -X POST -d @new_test_deal_1.json 'https://api.appnexus.com/deal'
 
{
    "response": {
        "status": "OK",
        "count": 1,
        "id": 64,
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 64,
            "code": "APN-TEST1,
            "name": "APN Test Deal 1",
            "description": null,
            "active": true,
            "start_date": "2016-12-01 01:00:00",
            "end_date": "2037-01-01 00:00:00",
            "profile_id": null,
            "package_id": null,
            "floor_price": 0.5,
            "currency": "USD",
            "use_deal_floor": true,
            "last_modified": "2013-12-04 20:43:44",
            "seller": {
                "id": 2345,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 882,
                "bidder_id": 2,
                "name": "AN Talent"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "brands": null,
            "ask_price": 0,
            "size_preference": null
        }
    }
}