Digital Platform API - Technical Attribute service

This is a read-only service that shows you the list of technical attributes that you can target in the Ad Profile Service via technical attribute ID.

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/technical-attribute View all technical attributes.
GET https://api.appnexus.com/technical-attribute?id=TECHNICAL_ATTRIBUTE_ID View a specific technical attribute.

JSON fields

Field Type Description
id int The internal identifier for the technical attribute.
last_activity date The date/time at which the technical attribute was last modified.
name string The name of the technical attribute.

Examples

To see all technical attributes available for targeting

$ curl -b cookies -c cookies  https://api.appnexus.com/technical-attribute
{
  "response": {
    "status": "OK",
    "count": 29,
    "start_element": 0,
    "num_elements": 100,
    "technical-attributes": [
      {
        "id": 1,
        "name": "Image",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 2,
        "name": "Flash",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 3,
        "name": "Text",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 4,
        "name": "Video",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 5,
        "name": "DHTML",
        "last_modified": "2012-03-23 14:25:40"
      },
      {
        "id": 6,
        "name": "Expandable",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 7,
        "name": "Audio: user-initiated",
        "last_modified": "2010-06-24 18:04:00"
      },
      {
        "id": 8,
        "name": "Audio: auto-initiated",
        "last_modified": "2010-06-24 18:04:02"
      },
      {
        "id": 9,
        "name": "Initial Load > 40kb",
        "last_modified": "2011-02-06 20:24:56"
      },
      {
        "id": 10,
        "name": "Full Page Pop",
        "last_modified": "2011-06-08 22:19:05"
      },
      {
        "id": 16,
        "name": "Animated: between 15 and 30 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 17,
        "name": "Animated: more than 30 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 18,
        "name": "Expandable: Standard Expansion",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 19,
        "name": "Expandable: Large Expansion",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 20,
        "name": "Expandable: Click To Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 21,
        "name": "Expandable: Mouseover To Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 22,
        "name": "Expandable: Auto-Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 23,
        "name": "Interstitial",
        "last_modified": "2012-03-16 19:39:59"
      },
      {
        "id": 25,
        "name": "Animated: between 0 - 15 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 26,
        "name": "Pop up",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 27,
        "name": "Pop under",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 28,
        "name": "Site under",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 29,
        "name": "Layer: Banderole",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 30,
        "name": "Layer: Footer",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 31,
        "name": "Layer: Skin",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 32,
        "name": "Layer: Slide-in",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 34,
        "name": "Mobile Targeted Landing Page",
        "last_modified": "2013-08-19 13:50:28"
      },
      {
        "id": 35,
        "name": "Mobile Optimized Creative",
        "last_modified": "2013-08-19 13:52:50"
      },
      {
        "id": 36,
        "name": "MRAID",
        "last_modified": "2013-08-19 16:04:51"
      }
    ],
  }
}