Customer lifetime value predictive model
Important
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
| Enabled for | Public preview | General availability |
|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Feb 5, 2021 |
To be announced |
Feature details
A guided experience enables Customer Insights users to calculate the predictive customer lifetime value of individual customers. This feature uses an AI-powered model on data ingested to Customer Insights, such as purchase transactions, web activities, loyalty, and data generated in Customer Insights like churn score.