Microsoft Invest - Welcome to mobile
As the world transitions toward heavier mobile device usage, learning the ins and outs of mobile buying becomes essential. Luckily, advertising on mobile apps is mostly similar to traditional web advertising (and where it differs, we'll explain those differences - see more below). The documentation in this section is designed to provide you with a solid understanding of how advertising works on mobile apps.
Topics we'll cover include:
- The similarities and differences between mobile app and web.
- How to buy mobile inventory from various sources.
- How to work with mobile advertisers, including running cost-per-install offers and managing discrepancies.
- The current technical limitations that lead to different features in mobile app and web.
- How to access mobile-specific features using our APIs.
Tip
We've written this section especially for clients who want to work with mobile advertisers and inventory. However, most of what you'll need to do is covered by the existing documentation, so don't forget to look there as well.
Important
Essential information required for user success Have a specific question in mind? See the Mobile Buying FAQ.
In this section
A Comparison of Mobile App vs. Web
A brief comparison of mobile app and web features.Technical Limitations of Mobile Buying
Learn more about the technological realities that make mobile buying slightly different.Buying Mobile Inventory
Learn about different ways to buy: via RTB, from off-platform networks, and directly from publishers. Set up third-party app install tracking, run cost-per-install offers, and manage discrepancies.Mobile Buying FAQ
Get answers to frequently asked questions about mobile.Mobile Ad Call Reference
Learn about our/mobad tag, which lets you request a mobile ad from your managed sites.Mobile-Specific Reporting
Learn how to retrieve performance data based on device, carrier, and connection type.Mobile Creative Auditing
Learn about how to submit mobile creatives for auditing, and how we audit them.
Mobile via the API
Profile Service
Learn how to use this service to target mobile users by device type, device model, carrier, and screen size.Network Device Analytics
Learn how to use the API to retrieve performance data based on mobile device.Network Carrier Analytics
Learn how to use the API to retrieve performance data based on mobile carrier and connection type.Device Make Service
This read-only service let's you view all device makes recognized by Microsoft Advertising.Device Model Service
This read-only service let's you view all device models recognized by Microsoft Advertising.Carrier Service
This read-only service let's you view all mobile carriers recognized by Microsoft Advertising.